PITTI UOMO is back in Florence: ''TOGETHER AGAIN''

WePitti Uomo is back!

Following the Italian government’s decision to authorize the holding of international fairs in a physical format, Pitti Immagine has announced the dates and venues for the next summer fairs. Pitti Uomo will be happening from 30th June to 2nd July.

“Being the first to return to the physical fair format, we are aware of our responsibility towards the entire fashion sector and the institutions that have shown great confidence in and consideration for our work” says Claudio Marenzi, president of Pitti Immagine. “It is for this reason that our whole company structure is working non-stop to organize the fairs with the maximum possible participation of exhibitors, buyers and journalists. We aim to meet the Pitti standard in terms of the quality and the energy as well as the expectations of the companies and, thinking in particular of Pitti Uomo, it will be a 100th edition characterized by positivity and pride”.

We can’t wait to see everything coming back and we are so happy about these great news!

unsentimental

A REY exclusive editorial, photographed in Athens.

Photographed by Dimitrios Kleanthous

Grooming Christos Theophanous

starring Spyros Goudelis

Angels & Demons

A REY editorial, photographed in Rome.

Photographed by Serafino Giacone

starring Simon The Prince

Our favourite men's sneakers for Spring Summer 2021

What are the most fashionable pairs of sneakers for spring-summer 2021? Which collaboration has become viral on social media?

Below you can check out our favourite sneakers to invest in this season:

Converse x Kim Jones sneakers

Louis Vuitton LV Trainer "Upcycling" sneakers

Dolce & Gabbana Daymaster Multi-Colour Sneakers

Kim Jones x Nike Air Max 95 sneakers

Maison Margiela x Reebok sneakers

Dolce & Gabbana Daymaster Hand-Painted Sneakers

WE LOVE Christos Katsavochristos in the new Dsquared2 underwear campaign

The Fashion Duo Dsquared unveiled their summer underwear campaign and we can’t stop watching it!

Starring our always loved one, Christos Katsavochristos at his best. Agency is VN Models.

The project shot by Christian Oita is led by three key ingredients:

Aesthetics. Confidence. Playfulness.

The latest styles and designs featured in the new campaign are the quintessential representation of the #D2Underwear – a luxurious fit with an extra cheeky attitude.




+ h e 0

A REY exclusive portrait series, photographed in Athens.

Introducing Thodoris @ X-RAY Models

Photographed by Matthew Alatsatianos

Grooming Timothy K.D

Hard Clo SS21 : The ''Is it Love'' Campaign

The Greek urban fashion brand HARD CLO unveiled its SS21 collection.

Get inspired by the director’s statement about the collection and discover the ‘‘IS IT LOVE’’ SS21 story below:

“Over the past few decades, it has often been said that we no longer have an addressee for our political demands.

But that’s not true. We have each other. What we can no longer get from the state, the party, the union, the boss, we ask for from one another.

And we provide. Lacan famously defined love as giving something you don’t have to someone who doesn’t want it.

But love is more than a YouTube link or a URL. This beautiful negative flip of what is commonly considered the most positive force

in the universe helps us begin to see love’s fullness and endless bounty, as based in emptiness and lack—in mutual loss.”


Balenciaga Pre-Fall 2021: Our favourite menswear looks

Demna Gvasalia unveils a lookbook of 64 figures digitally modeled on the most unmissable tourist sites on the planet.

Check out our favourite menswear looks of his Pre-Fall 2021 collection :


GUCCI celebrates 100 years with the ARIA collection and Balenciaga collaboration

Gucci is 100 years old. For the occasion, Alessandro Michele is designing a men's and women's fall-winter 2021-2022 show that highlights the brand's heritage through a plethora of pieces and accessories as daring as each other.

And because he never does things by halves, for his last show, he decided to appropriate the avant-garde spirit signed by Balenciaga by Demna Gvasalia and the hypersexualized aesthetic of Tom Ford of the Gucci era .


Modus Vivendi launches The Pure Velvet Swimwear Collection

Modus Vivendi launches the Pure Velvet Line from the Swimwear Collection 2021 inspired by inner peace.

Modus Vivendi director notes ‘‘Velvet notes in the water! Bring the yoga studio out in nature and bend the rules with this swimwear. Do yoga, take a long walk, and swim your energy away. The purity of the fabric that envelops the body and accompanies its gestures also enhances the wearer’s personality, in its best and truest qualities. The swimwear is re-interpreted in a soft key; delicate. Pal colours dominate the scene, punctuated by generous dashes of shine and velvet tones.’’

The Pure Velvet line comprises of Classic Briefs, Low Cut Briefs & Tanga Briefs.


Photographer: Gastohn Barrios @gastohn.barrios / Model: Frank Martins @francojmartins /

 Video: Gastohn Barrios @gastohn.barrios / Location: Valle de Bravo, Mexico

 




Converse x Kim Jones: The Capsule Collection

The Chuck 70 Converse takes a new form with Kim Jones’ new vision.

The designer notes, “The approach to the design of the sneaker was very straightforward: taking a very classic silhouette and proceeding to enclose it in something to protect it,”

The collection also consists of four RTW pieces as well: a parka, a round neck sweatshirt, cargo trousers, and a T-shirt.

The Converse x Kim Jones campaign photographed by Juergen Teller.

Converse x Kim Jones is available on Converse.com

Spring Summer 2021: Our Favourite Menswear Trends

SS21 collections are already in stores and we have noted down our favourite menswear trends for the season. Check out below our TOP 5 and take inspiration for your spring / summer looks:

Island Greece:

Stripes all over the place, blue navy and the total sailor look.

Oversized Shorts:

XXL Shorts and men’s culottes in various colors, patterns and combinations.

Neon all the way:

The bright neon colors are back with a fresh twist. You can find them on tops, trousers or even shoes.

Tropical Paradise:

Summer Florals are always one of our favourite trends of the season.

The Kimono Era:

A traditional Japanese kimono can be the hero piece for your favourite ‘scandi’ look.






BONDING

A REY exclusive editorial, photographed in Athens.

Photographed by Dimitrios Kleanthous

Styling & Grooming Christos Theophanous

starring Jordan & Sifis @ VN Models

best seller

A REY exclusive fashion editorial, photographed in Limassol, Cyprus.

Photographed by Michael Geo

Styling & Direction Christos Christou

starring Christos Evzonas

BRAND ALERT: Guy Lab - The 2021 Collection

Designed to form the foundation of the modern man’s wardrobe, Guy Lab's expanding offering is a line of premium mens underwear and basics, combining the ease of leisure wear with the complexity of a designer collection.

Underwear and basics made from the highest quality organic cottons in Australia. Swim made from premium Italian lycra.

Guy Lab 2021 collection is out now. Campaign photographed in Sydney by Jesse Lizotte and styled by Bridie Gilbert.


Men's XXL trousers: The ultimate pants trend of 2021 as worn by Richard Biedul

Spring has just arrived and we noted down the ultimate pants trend for the season.

From Armani to Dries Van Noten SS21 shows, it’s obvious that the men’s trousers silhouette has changed. The new tailoring proposes super wide trousers and XXL form.

The new, chic version of trousers offers more comfort and freedom and you can find them on tailoring, denim or even linen stories.

Checking out the Spring-Summer 2021 shows ( even the latest AW21-22 as well), you will see that the XXL pants trend came back to stay and Richard Biedul is definitely the ideal one to show you more.

Male model and influencer Richard Biedul is one of the most recognisable faces in men's fashion and one of our favourites here at REY Magazine. He has worn the trend a few seasons ago and he was from the very first celebrities to inspire us with his ‘XXL pants’ style.

Check some of his signature looks below to get inspired for your outfits.

Do it like Richard:

  • Pair your XXL pants with a classic blazer and a pair of moccasins.

  • Prefer to combine monochrome or more neutral colours for stronger outfits.

  • If you choose denim, tuck-in your T-shirt for more 70s inspired look.

ANDREA CASSAVIA

A REY exclusive portrait series photographed in Manchester, UK.

Produced and Photographed by Malc Stone

Introducing Andrea Cassavia.from NEMESIS Models

Emmanuel

A REY exclusive In-House Fashion Editorial, photographed in Athens.

Photographed by Dimitrios Kleanthous

Styling & Grooming Christos Theophanous

starring Yiorgos Emmanuel @ VN Models

Emporio Armani AW21 at Milan Fashion Week: Our Favourite Looks

Emporio Armani has unveiled its Autumn Winter 2021 Men’s and Women’s collection for Milan Fashion Week.

This year the brand is celebrating its 40 years and the collection is definitely a tribute to its iconic silhouettes. Elegant and timeless looks, with the menswear tailoring re-designed for today’s needs. .