FRATERNAL

REY presents the second JDO academy collaboration project with photographer Armando Branco.

Make Up by JDO Muah Students supervised by Juliette den Ouden.

Assisted by Justine Dobbe.

starring models from FIC Model Mgmt.

Robert by Justine

Stijn & Espen by Karen

Camiel & Javier by Kianna

Sanjay & Job by Letty

Koen & Dayron by Merkeb

Pedro & Lukk by Oussima

Borrego Playas

A REY Exclusive Fashion Editorial photographed in Playa El Borrego beach in San Blas, Nayarit, Mexico.

Photographed & Styled by Alan Román

starring Armando Borrego

featuring Samantha Sant & The Fockkk Wear

Swimwear Rewritten with BIBENCIA

BIBENCIA returns this summer with handmade swimwear that speaks to the soul. Born in Valencia, the brand fuses emotion, identity, and storytelling—each piece a quiet rebellion against fast fashion.

Rooted in forgotten pasts and reimagined for today, the collection flows with intention. Bold, honest, and unapologetically personal, these designs move with you—celebrating every curve, every story.

This isn’t just swimwear. It’s self-expression woven in thread.


Creative Direction: Roberto Montes @robertomontessanz × Jordi Terry @jorditerry

Photographer: Jordi Terry @jorditerry × Merceditas Agency @merceditas.mgmt

Styling: Roberto Montes @robertomontessanz

Grooming: Nacho Sanz @nachosanzmakeup

Casting Director: Néstor Redó @nestorredo

Models:

Evander Johnson @evanderjohnson

Facundo Mascareña @thefacka

Ferran Belloch @ferranbe08

Lucas García @ubaldico

Nacho Ruiz @nacho11ruiz

WE LOVE Thom Browne's High Summer Campaign

Thom Browne’s “High Summer” Captures East Coast Sophistication

Fresh off a standout presence at the Met Gala, Thom Browne returns with “High Summer”—a refined campaign inspired by the leisurely elegance of the East Coast. Shot by Kito Muñoz, the visuals showcase crisp tailoring with collegiate and athletic influences, framed by a chic summer house setting.

Key pieces include four-bar cardigans, fitted polos, and structured blazers, paired with standout accessories like the new Mr. Thom bag in calfskin, retro-inflected sunglasses, and deerskin loafers. It’s a nostalgic, sun-soaked vision of summer—crafted with Browne’s signature precision.

LACOSTE ''plays'' with the ICONS for their new Campaign

LACOSTE’s 2025 Campaign “PLAY WITH ICONS” Puts a Fresh Spin on Timeless Style.

LACOSTE is kicking off 2025 with a fresh global campaign that blends iconic fashion with personal expression. Titled “PLAY WITH ICONS,” the campaign is all about celebrating what makes LACOSTE truly timeless—its signature pieces and the people who bring them to life.

Building on the bold energy of last year’s “PLAY BIG” campaign, this new chapter zooms in on the deeper connection between the brand’s classic staples and the personalities who wear them in their own unique way.

The spotlight is on five standout ambassadors: tennis legend Novak Djokovic, French actress Adèle Exarchopoulos, actor Pierre Niney, global tennis icon Venus Williams, and Chinese superstar Wang Yibo. Each is paired with a signature LACOSTE piece, highlighting the versatility and enduring appeal of the brand’s most iconic items.

Captured through the lens of renowned photographer Tyler Mitchell, the portraits carry a relaxed and genuine vibe—proof that style doesn’t have to shout to be powerful.

With “PLAY WITH ICONS,” LACOSTE invites us to rediscover its heritage through a modern lens—reminding us that true style is as much about the people who wear it as the clothes themselves.

In Synch

A REY Exclusive Fashion Editorial, photographed in Madrid, Spain.
Produced & Photographed by Juan Carlos Toledo

Styling Juan Carlos

Muah by Caio Lettieri

starring Óscar Nieto & David Trabucchelli

Balenciaga: High Summer 2025 Campaign

Balenciaga unveiled its new High Summer campaign, photographed by Roe Ethridge.


Palomo Spain SS25 Swimwear Campaign

Palomo Spain makes a striking comeback for Spring/Summer 2025, embracing daring fashion, flowing shapes, and a playful twist on traditional summer swimwear.

Captured by photographer Fede Delibes, the campaign dives headfirst into the season with fearless energy, quirky charm, and a touch of retro glamour.

Levi’s® Linen-Blend Denim Collection for Spring/Summer 2025

Levi's® has introduced its Spring/Summer 2025 collection, featuring a new fabric innovation: Linen+ Denim. This blend combines the lightweight, breathable qualities of linen with the durability of traditional denim, resulting in garments that are soft, cool, and incredibly light—ideal for warmer days.

Men's Collection Highlights:

Jeans: Styles such as the 502™ Taper, 512™ Slim Taper, 511™ Slim, 555™ Relaxed Straight, and the classic 505® Regular are offered.​

Shorts: The 468 Loose Short comes in faded indigo, dark indigo, and natural ecru, providing versatile summer options.

This collection allows denim enthusiasts to enjoy their favorite Levi's® styles without compromising on comfort during the hotter months. The Linen+ Denim fabric ensures that you can wear these pieces season after season, maintaining the authentic denim look with enhanced breathability and softness.

Arturo Obegero: The Spring Summer 2025 Campaign

Arturo Obegero’s latest campaign is out now.

The SS25 collection is called “El Amor Brujo” and the campaign captured by the lens of Luca Mastroianni.

This campaign is an homage to Spain’s sensual and esoteric folklore, and its dark and brutally romantic dramaturgy.

LOEWE’s Ballet Runner 2.0 is Out Now

LOEWE’s Ballet Runner signature sneaker is reinvented with a distinctive new shape, refined construction and a fresh colour palette.

Ballet Runner 2.0 brings a fresh take on the original Ballet Runner from 2019. The design is a unique mix of a running shoe and ballet flat with a modern twist. The shoe features an asymmetric toe, a design inspired by 1970s running shoes, and comes alongside the new Flow Runner.

Dolce & Gabbana Spring Summer 2025 Campaign

Dolce & Gabbana introduces its spring-summer 2025 campaign with a captivating vision captured by photographer Steven Meisel. Starring British model Kit Butler.

The collection reflects the brand’s timeless sophistication through a selection of garments and accessories featuring nautical-inspired stripes and prints. These elements intertwine formal elegance with modern lightness, creating looks that reveal a distinctive personality in every detail.

EUCALYPTUS 20 is Le Labo’s Newest Fragrance

EUCALYPTUS 20 is Le Labo’s newest genderless fragrance.

It’s inspired by the idea of getting lost to find your way, a concept that celebrates the beauty of wandering and the unexpected discoveries that come with it.

The scent captures the feeling of a vast, remote desert—endless red sand under an endless sky, where a single eucalyptus tree stands like a mirage. Eucalyptus becomes a place of rest, a quiet spot where life gathers under its silver leaves. EUCALYPTUS 20 mixes the crispness of eucalyptus and cedarwood with the warmth of labdanum’s leathery notes, all resting on a base of musk and incense.

JW Anderson x “Queer” film: The Capsule Collection

JW Anderson launches a limited-edition collection inspired by the movie adaptation of William S. Burroughs’ “Queer.”

The film, directed by Luca Guadagnino and featuring costumes designed by JW Anderson.

The capsule collection is out now in JW ANDERSON stores and online.

P´TITE CANAILLE

A REY exclusive Fashion Editorial, photographed in Madrid, Spain.

Photographed by Dito Oter

Art Direction Fabricio Pérez

Styling Jama

Grooming Chus Reyes

starring Xu Guoale @ Zeta Management

TOMBER

A REY exclusive Fashion Editorial, photographed in Amsterdam.

Concept & Photography by Armando Branco

starring Andrei Soraino @ Fashion is Cannibalistic

*Wardrobe is based completely on second hand clothing.


Balenciaga x Under Armour: The capsule collection

Balenciaga and Under Armour have collaborated to create a new capsule collection of clothes, shoes, and accessories.

The collection is a mix of athleisure and Balenciaga’s signature style. The first images of the campaign are out now:

MODUS VIVENDI presents Holographic Line and the “Not Your Ordinary Family Portrait” Campaign

MODUS VIVENDI presents Holographic Line and the “Not Your Ordinary Family Portrait” Campaign from the FW 24/25 Collection inspired by acceptance and self-expression.

The collection showcases luxuriously structured black outerwear with 3D holographic prints that shift with the light, creating a striking visual effect that captivates attention.

Complementing this, the statement-making underwear combines comfort with standout style, blending minimalistic black tones with shimmering details that exude confidence. Together, these pieces embody MODUS VIVENDI’s commitment to pushing the boundaries of fashion, offering more than just clothing—they are symbols of empowerment. Whether dressing up or down, each piece encourages you to embrace your individuality and share your inner light with the world.

FYR’s New Campaign: ''I Thought I Would Feel Different''

FYR’s narrative of re-appropriation is entwined delicately into each of her pieces, infusing the roots of heritage with an untamed essense.

We honor the fusion of old and new, forging connections that transcend gender, age and time.

I Thought I Would Feel Different is the tittle of FYRs://www.fyrjewelry.com/’s New Campaign which you can see below:

OTTOBRE

Kirill Strunnikov is back with another new story for REY.

Produced and Photographed by Fikri Halim.

The story features underwear from GCDS, Tom Ford, monoceros, BIKE, Amiri and more.