KVRT STVFF Introduces Denim: A Natural Evolution

Known for their body-conscious essentials, KVRT STVFF has long approached design with a single purpose: to serve the wearer. Their underwear and swimwear function as intuitive second skins — garments that move with the body, not against it. Their new venture into denim is not a departure, but a continuation of that ethos.

The jeans debut in three silhouettes — Loose, Loose Bootcut, and Straight — all grounded in vintage references, yet stripped of any overt nostalgia. These are timeless cuts, reimagined with restraint. The color palette is equally grounded: Ecru, Espresso, washed Black, and classic Indigo — essential tones that speak softly but confidently.

Details are minimal, deliberate. A unique inner closure, adapted from the brand’s underwear design, allows the jeans to be worn partially open — an intimate nod to personal fit and fluid styling. Raw hems and a tonal denim patch replace branding with subtlety. Nothing unnecessary remains.

The result is denim that doesn’t try to overshadow the body, but rather frames it. These jeans don’t shout; they support. In true KVRT STVFF fashion, the focus is on purity of form — simple lines, neutral tones, and an aesthetic that lets the body lead.

KING OF RAY

A REY Exclusive Fashion Editorial, photographed in Athens.

Photographed & Directed by Alexi Charovas

starring Aggelos

The body becomes a stage where gender rehearses itself; endlessly, restlessly. One moment, the chest is armour: sculpted, hard, virile. The next, it is pierced by softness: glitter, petals, shadows of leaves. Butler reminds us that gender is never essence but repetition, a series of acts that harden into “truth.”

Yet in the cracks of performance, vulnerability seeps through. Flowers erupt from the waistband, not as decoration but as insurgents. They expose the absurdity of virility when stripped of its theatre. Muñoz would call this a glimpse of queer futurity: masculinity remade in colour, light, and excess.

Ahmed teaches us that orientations matter, and here, the body bends, twists, reclines into new alignments that disorient the straight line of heteronormativity. Each image oscillates. The stripes reads a prison of expectation, yet also a runway for camp. The torso flexes, but the hand trembles. Glitter wounds and heals at the same time.

This is not contradiction but coexistence: virility and vulnerability locked in the same frame, refusing to cancel each other. The battle is not to defeat masculinity but to expose its costume. To wear it, distort it, queer it until its weight gives way to possibility.

Alexi Charovas

VERSACE Spring Summer 2026 by Dario Vitale

Taking the reins at Versace was never going to be easy, but Dario Vitale’s Spring/Summer 2026 debut silenced all doubts — delivering a bold, confident vision that proved his creative strength.

The Spring Summer 2026 collection was an exploration of the fundamental essence of the House, rearticulated to reflect a contemporary reality — outrageous and uncomplicated elegance designed for a life led by feeling.

Desire, sensuality and curiosity. Placing humanity and its impulses at the heart of Versace.

The Spring Summer 2026 show held at the Pinacoteca Ambrosiana, the oldest art museum in Milan.

The Pinacoteca becomes a private residence, or a series of apartments, within the larger space—and there’s nothing more intimate than being invited to enter someone’s home.

Bathed in naturalistic light, centuries of masterpieces serve as the historical backdrop for a collection that embodies those values and Versace’s inherent maximalism.

Each room, across two floors, filled with the traces of a life lived. Artefacts of lived experience, high and low.

MM6 Maison Margiela SS26: Our Favourite Menswear Looks

A crisp white line painted across a stretch of asphalt replaces the traditional catwalk. For MM6 Maison Margiela, the Spring/Summer show unfolds not inside a gilded venue, but under open skies — the city itself becomes the stage. This is fashion embedded in the everyday, a study in heightened normality.

Models move like passersby, casual yet intentional, as they stride in streamlined silhouettes that speak softly but confidently. The clothing is stripped of unnecessary embellishment, allowing form and fabric to lead the narrative.

The palette reflects a push-pull between the expected and the offbeat — muted neutrals meet the saturated jolt of post-it note brights. Prints, non-colors, and subtle textures emerge like city details you only notice when walking slowly. It’s an exercise in contrast: the ordinary, made extraordinary.

At the core are wardrobe icons — the mac, the pantsuit, the blouson — but MM6 is not content to leave them untouched. Categories are shuffled. Denim mimics tailoring with pinched waists and sharp pleats, while tailored trousers fall with the ease of lived-in jeans. This blurring of sartorial codes is more than just aesthetic play; it’s a quiet provocation.

Construction tells its own story. Raw hems, visible labels repurposed from end-of-roll bolts of fabric — these unfinished details become signatures, reminders of the garment's journey from idea to reality.

With this collection, MM6 Maison Margiela continues its exploration of what it means to dress for the world outside — not just to be seen, but to belong, while still standing apart.

Nicholas Alexander Chavez for Jacquemus x Nike ''Moon Shoe'' Campaign

American actor Nicholas Chavez—best known for his role in Netflix’s Monsters: The Lyle and Erik Menendez Story—takes center stage in the latest campaign from French fashion house Jacquemus, unveiled today.

Captured by renowned photographer Oliver Hadlee Pearch, the striking visuals feature Chavez topless and glistening with sweat, as he moves seamlessly between a dance studio and outdoor settings. The campaign highlights the Nike x Jacquemus “J Force 1” Moon Shoe, a bold fusion of athletic performance and high fashion.

The highly anticipated sneaker is set to officially launch on September 29 exclusively at jacquemus.com.

THE TIGER: Watch HERE the New Short Film by Gucci

Gucci unveils The Tiger, a new short film directed by Spike Jonze and Halina Reijn, showcasing pieces from the Gucci: La Famiglia collection, conceived by Artistic Director Demna Gvasalia.

The story of The Tiger follows Barbara Gucci, Head of Gucci International and Chairman of California, as she gathers her children and a special guest at the family home to celebrate her birthday. Beneath the polished surface, Barbara struggles to balance everything: upholding the company’s reputation, impressing a guest of honor, being a mother, and her desperate attempt to control it all. When the night takes an unexpected turn, her carefully crafted façade cracks and teeters on collapse as the family attempts to find a new way.

WE LOVE the 'Mr. Gray' Campaign by PUMP!

With the introduction of Mr. Gray, PUMP! expands its repertoire of timeless essentials. The concept is refreshingly straightforward—classic silhouettes, executed with precision. The collection comprises four staple cuts: brief, boxer, jock, and thong, each rendered in a singular, meticulously chosen shade of gray.

This particular gray speaks volumes in its subtlety. Quietly confident and endlessly versatile, it carries a distinct presence. Anchored by a sleek, polished waistband, the design feels deliberate and enduring—untethered from trends, built to last.

Mr. Gray doesn’t aim to reinvent; instead, it draws strength from permanence. It channels a stripped-down confidence—the kind that doesn’t clamor for attention but effortlessly commands it. Here, understatement is the statement.

Ludovic de Saint Sernin FW25 Campaign: Power Play

For Fall/Winter 2025, Ludovic de Saint Sernin brings his signature sensuality to the boardroom. Starring Amelia Gray alongside Alejo Humanes and Lewis Gillooley, the campaign plays with themes of power, control, and desire—merging officewear with after-hours provocation.

Shot by Stuart Winecoff and styled by Carlos Nazario, the imagery channels Helmut Newton’s cool eroticism: crisp shirting peels back to reveal latex and leather, while sharp tailoring contrasts with intimate moments—a kiss between boys, a mistress in command.

It’s a wardrobe built for 9-to-5-to-9, where fantasy meets functionality. Saint Sernin’s message is clear: power isn’t just what you wear—it’s what you dare to reveal.

Ami Paris Introduces the Mirage Sneaker

Ami Paris steps into new territory with the launch of the Mirage sneaker, a unisex essential that blends streamlined design with all-day wearability. Built for life in motion, its aerodynamic silhouette echoes the brand’s relaxed, Parisian elegance.

Rooted in Ami’s “vestiaire” philosophy—where casual meets considered—the Mirage draws inspiration from the energy of local creatives and the friendships that shape city life. Designed to move seamlessly from studio to sidewalk, it’s more than a sneaker—it’s a lifestyle statement.

Technical craftsmanship meets street sensibility: soft ergonomic uppers, textured rubber wraps, and signature touches like the Ami de Cœur emblem and branded pull tab. Available in mesh tones ranging from bronze green to ivory beige, and in crisp white Nappa leather for a minimalist take.

Lightweight yet grounded, the Mirage is Ami’s answer to modern movement—refined, flexible, and ready to go wherever you do.

Victoria Beckham - Unfiltered: A Rare Look Inside Her World in Netflix’s New Docuseries

Victoria Beckham: Beyond the Spotlight

From chart-topping pop icon to revered fashion designer, Victoria Beckham has always been in motion—shifting, shaping, and steering her narrative with precision and style. Now, a new three-part docuseries is set to peel back the layers on one of the most talked-about women of our time.

Premiering October 9, Victoria Beckham is directed by Nadia Hallgren (Becoming) and produced by the team behind the Emmy-winning BECKHAM. It offers a rare and intimate portrait of a woman who has lived most of her life under the glare of the spotlight—yet remains largely misunderstood.

The series traces her journey from a driven young girl in England to global superstardom with the Spice Girls, through her headline-grabbing romance and enduring partnership with David Beckham, to her second—and arguably most ambitious—act: carving out a respected place in the rarefied world of high fashion.

But this isn’t just a retrospective. The docuseries follows Victoria as she prepares for what may be her most daring moment yet—a runway show at Paris Fashion Week that could redefine her brand. Past and present collide in vivid detail, revealing the discipline, vision, and vulnerability behind the polished exterior.

Featuring insights from fashion titans like Anna Wintour, Tom Ford, and Roland Mouret, as well as close confidantes including Eva Longoria and her husband David Beckham, the series promises to go beyond tabloid headlines and Instagram grids. What emerges is a portrait of a woman who has mastered reinvention—not for show, but for survival.

Victoria Beckham isn't just a story of fame—it's a testament to resilience, evolution, and an unshakable commitment to authenticity in an industry that demands transformation at every turn.

Mark your calendars: The docuseries premieres October 9. This time, Victoria isn’t just setting the narrative—she’s owning it.

Balenciaga Reimagines Perfumery with a Bold New Fragrance Collection

More than seventy-five years after introducing its inaugural scent, Le Dix, Balenciaga returns to the world of fragrance with a striking new vision. The house has just unveiled a collection of ten perfumes—each a study in contrast, tension, and transformation. This launch isn't just a revival; it's a reinvention.

Moving beyond the conventions of traditional perfumery, the new collection captures the disruptive spirit of Balenciaga, channeling the house’s radical aesthetic into scent. Here, fragrance becomes form—sculptural, precise, and unapologetically modern.

At the heart of the collection lies a tribute to Cristóbal Balenciaga, the Spanish couturier whose mastery of cut and silhouette reshaped fashion. These fragrances are steeped in the olfactive codes he established, yet reinterpreted through a contemporary lens. They speak to the brand’s rich heritage while carving out space for a bold, forward-facing narrative.

This isn't just about perfume—it’s about identity. Each fragrance serves as a sensorial expression of Balenciaga’s DNA, where artistry, structure, and emotion intersect. It's a collection that blurs boundaries between past and present, memory and reinvention, scent and self.


PASTORALE

A REY Exclusive Editorial

Photographed & Styled by Alexander Yantyushev

starring Georgy Amoev @ Lumpen

Pietro Boselli Gets Wet — And Philosophical — in His Steamiest Shoot Yet

Pietro Boselli is no stranger to thirst traps — but his latest series dives deeper. Shot against the sun-drenched backdrop of Piana degli Ulivi di Ostuni, Aliquid Aqua Inest (Latin for “there is something in the water”) sees the sculpted polymath turning a simple outdoor shower into a moment of sensual meditation.

Yes, the water clings. Yes, the light hits just right. But beneath the heat and skin, there’s something more: a quiet invitation to rethink what pleasure, wellness, and modern masculinity really look like.

With 3.4 million Instagram followers and counting, Pietro isn’t just serving body — he’s curating a lifestyle. Call it la dolce vita 2.0: equal parts philosopher and fantasy, sweat and soul.

These aren’t just hot pics — they’re a vibe, a vision, a challenge to live (and look) beautifully.

David Beckham’s Eyewear AW25 Campaign Finds Quiet Luxury in Marrakech

For the Fall-Winter 2025 season, Eyewear by David Beckham lands not in the spotlight, but in the shadows—specifically, the shaded courtyards of a riad in Marrakech. Here, amidst filtered light, patterned wood, and cool clay walls, Beckham trades the pitch for a quieter role: that of a global connoisseur at ease in his private retreat.

The setting reflects the eyewear itself—produced by Safilo and envisioned by Beckham—with an emphasis on atmosphere, detail, and timeless design. The new collection introduces two distinct families: Timeless Icons and Origami. The former draws on the kind of enduring shapes—crafted in acetate and metal—that once defined a face for decades. The latter, a feat of design and engineering, features foldable sunglasses that collapse smoothly into the palm, sleek as a snapped lighter.

New this season, The Curator frame arrives with oval lenses and minimalist temples—precise, editorial, and refined. It’s eyewear for the man who wants to be seen thinking as much as looking. Decorative only through discipline, the collection speaks to Beckham’s own evolution: global, exacting, and quietly iconic.

THE HORTONEDA TWINS

A REY Exclusive Editorial photographed in Madrid, Spain.

Photographed by Lucas Vázquez

starring Juan & Cesar Hortoneda

Liquid Skin

A REY Exclusive Fashion Editorial produced in Quesa, Valencia, Spain.

Photographed & Directed by Adrian S. Navarro

Lighting & Set Assistant Victor Lara

Introducing Cristian Serra


Maison Margiela Launches Line 2: A Bold New Chapter Beyond Fashion

On September 3, 2025, Maison Margiela introduced Line 2, a revolutionary platform that transcends traditional fashion to focus on intangible cultural collaborations. Departing from clothing and accessories, Line 2 brings together artists across disciplines to create immersive experiences that challenge and expand the brand’s creative identity.

The first project, Elsewhere, Rhema, Open Torso, is an innovative installation by visual artist Heemin Chung and sound designer Joyul, currently showcased at Maison Margiela’s flagship store in Seoul’s Hannam district through September 28. Combining evocative visuals with immersive soundscapes, the installation explores themes of memory, transformation, and the fluidity of identity. This launch marks a significant evolution for the Maison, reinforcing its reputation as a pioneer that continually redefines what fashion—and culture—can be.

DSQUARED2 Marks 30 Years of Fashion Rebellion with FW25 Campaign

DSQUARED2 stole the spotlight at Milan Women’s Fashion Week, turning their 30th anniversary into one of the most electric moments of the season. Dean and Dan Caten dialed up the energy with a boundary-pushing runway led by Naomi Campbell and Doechii — a bold reminder of the brand’s unapologetic edge.

Now, that same spirit explodes in the Fall/Winter 2025 campaign, shot by legendary duo Mert Alas & Marcus Piggott and creatively directed by the Caten twins alongside Giovanni Bianco. Set in a haze of black-and-white, the imagery channels raw, late-night chaos and seductive glamour — with Irina Shayk, Louis Baines, Alex Consani, and Victor Perez leading a cast of icons and newcomers.

It’s sweaty, sexy, and defiant — a visual anthem to DSQUARED2’s legacy of rebellion and reinvention. Three decades in, and the brand is still throwing the party everyone wants to be at.

Check out below some of our favourite looks:

Giorgio Armani, Legendary Fashion Icon, Dies at 91

Today, the world of fashion mourns the loss of one of its most iconic visionaries. Giorgio Armani, the legendary Italian designer whose name became synonymous with elegance, sophistication, and timeless style, passed away at the age of 91.

Known for revolutionizing modern fashion with his clean lines, understated luxury, and impeccably tailored suits, Armani built an empire that spanned haute couture, ready-to-wear, beauty, and even interior design. From redefining power dressing in the 1980s to dressing Hollywood’s elite on the red carpet, his influence was both global and enduring.

Armani’s legacy will live on not only through his groundbreaking designs, but through the generations of designers and creatives he inspired. He leaves behind a world forever changed by his vision of quiet confidence and refined beauty.

ALEX

A REY Exclusive Fashion Editorial produced in Athens, Greece.

Photographed by Matthew Alatsatianos

Art Direction Nicolas Exarchos

Introducing Alex Marku @ ACE Models