화
A REY Exclusive Fashion Editorial, produced in Athens.
Photographed by Matthew Alatsiatianos
Styling Marios Karavasilis
Starring Kangmin @ ACE Models
Melanie C Ignites the Dance Floor with 'SWEAT'
Pop icon Melanie C is back and she’s bringing the heat!!
The former Spice Girl has just dropped her latest single “SWEAT”, the first track off her highly anticipated upcoming album, marking a bold new era in her ever-evolving solo career.
“SWEAT” is a pulsating, high-energy anthem that blends Melanie’s signature vocal power with sleek, contemporary production. Drawing on elements of dance-pop, electro, and even a touch of 90s club nostalgia, the track is a confident declaration of physicality, movement, and liberation.
With a beat that begs to be played loud and a hook that lingers long after the first listen, “SWEAT” captures the essence of late-night euphoria—sweaty dance floors, flashing lights, and the kind of freedom only music can deliver.
Melanie C notes: “This song is all about losing yourself—in the moment, in the music, in your body. It’s a celebration of strength, sensuality, and unapologetic joy.”
“SWEAT” arrives as the first taste of her forthcoming album, set for release in early 2026. The project promises to be Melanie’s most personal and sonically adventurous work to date, continuing the momentum of her critically acclaimed 2020 self-titled album that reintroduced her as a pop powerhouse in her own right.
Accompanied by a visually striking music video that combines raw choreography with cinematic flair, “SWEAT” reaffirms Melanie C’s place in the pop landscape—not just as a legacy act, but as an artist who continues to innovate, evolve, and inspire.
Whether you're a longtime fan or new to her solo work, “SWEAT” is the start of something exciting. Get ready—Melanie C is turning up the volume in 2025.
WE LOVE David Gandy's New Wellwear Campaign
Founded in 2021, David Gandy Wellwear is the supermodel’s own lifestyle brand, combining fashion, function, and wellness in elevated everyday essentials.
David Gandy, a name synonymous with timeless style, returns with a new essential from his lifestyle brand, David Gandy Wellwear. The Ultimate Trunk is a masterclass in understated luxury—crafted with a premium cotton-modal-elastane blend and enhanced by Wellwear Breathe technology, offering antibacterial, breathable, and odour-resistant comfort from day to night.
Reuniting with longtime collaborator Mariano Vivanco, the launch campaign captures Gandy through a softer, more intimate lens. Known for their iconic past work, the duo delivers imagery that’s effortless yet powerful, refined yet raw.
Stripped of bold logos and gimmicks, the Ultimate Trunk puts fit and feel first. It’s a reminder that confidence begins with the base layer—and Gandy knows better than most what makes a perfect pair.
KING OF RAY
A REY Exclusive Fashion Editorial, photographed in Athens.
Photographed & Directed by Alexi Charovas
starring Aggelos
The body becomes a stage where gender rehearses itself; endlessly, restlessly. One moment, the chest is armour: sculpted, hard, virile. The next, it is pierced by softness: glitter, petals, shadows of leaves. Butler reminds us that gender is never essence but repetition, a series of acts that harden into “truth.”
Yet in the cracks of performance, vulnerability seeps through. Flowers erupt from the waistband, not as decoration but as insurgents. They expose the absurdity of virility when stripped of its theatre. Muñoz would call this a glimpse of queer futurity: masculinity remade in colour, light, and excess.
Ahmed teaches us that orientations matter, and here, the body bends, twists, reclines into new alignments that disorient the straight line of heteronormativity. Each image oscillates. The stripes reads a prison of expectation, yet also a runway for camp. The torso flexes, but the hand trembles. Glitter wounds and heals at the same time.
This is not contradiction but coexistence: virility and vulnerability locked in the same frame, refusing to cancel each other. The battle is not to defeat masculinity but to expose its costume. To wear it, distort it, queer it until its weight gives way to possibility.
Alexi Charovas
Nicholas Alexander Chavez for Jacquemus x Nike ''Moon Shoe'' Campaign
American actor Nicholas Chavez—best known for his role in Netflix’s Monsters: The Lyle and Erik Menendez Story—takes center stage in the latest campaign from French fashion house Jacquemus, unveiled today.
Captured by renowned photographer Oliver Hadlee Pearch, the striking visuals feature Chavez topless and glistening with sweat, as he moves seamlessly between a dance studio and outdoor settings. The campaign highlights the Nike x Jacquemus “J Force 1” Moon Shoe, a bold fusion of athletic performance and high fashion.
The highly anticipated sneaker is set to officially launch on September 29 exclusively at jacquemus.com.
WE LOVE the 'Mr. Gray' Campaign by PUMP!
With the introduction of Mr. Gray, PUMP! expands its repertoire of timeless essentials. The concept is refreshingly straightforward—classic silhouettes, executed with precision. The collection comprises four staple cuts: brief, boxer, jock, and thong, each rendered in a singular, meticulously chosen shade of gray.
This particular gray speaks volumes in its subtlety. Quietly confident and endlessly versatile, it carries a distinct presence. Anchored by a sleek, polished waistband, the design feels deliberate and enduring—untethered from trends, built to last.
Mr. Gray doesn’t aim to reinvent; instead, it draws strength from permanence. It channels a stripped-down confidence—the kind that doesn’t clamor for attention but effortlessly commands it. Here, understatement is the statement.
Pietro Boselli Gets Wet — And Philosophical — in His Steamiest Shoot Yet
Pietro Boselli is no stranger to thirst traps — but his latest series dives deeper. Shot against the sun-drenched backdrop of Piana degli Ulivi di Ostuni, Aliquid Aqua Inest (Latin for “there is something in the water”) sees the sculpted polymath turning a simple outdoor shower into a moment of sensual meditation.
Yes, the water clings. Yes, the light hits just right. But beneath the heat and skin, there’s something more: a quiet invitation to rethink what pleasure, wellness, and modern masculinity really look like.
With 3.4 million Instagram followers and counting, Pietro isn’t just serving body — he’s curating a lifestyle. Call it la dolce vita 2.0: equal parts philosopher and fantasy, sweat and soul.
These aren’t just hot pics — they’re a vibe, a vision, a challenge to live (and look) beautifully.
THE HORTONEDA TWINS
A REY Exclusive Editorial photographed in Madrid, Spain.
Photographed by Lucas Vázquez
DSQUARED2 Marks 30 Years of Fashion Rebellion with FW25 Campaign
DSQUARED2 stole the spotlight at Milan Women’s Fashion Week, turning their 30th anniversary into one of the most electric moments of the season. Dean and Dan Caten dialed up the energy with a boundary-pushing runway led by Naomi Campbell and Doechii — a bold reminder of the brand’s unapologetic edge.
Now, that same spirit explodes in the Fall/Winter 2025 campaign, shot by legendary duo Mert Alas & Marcus Piggott and creatively directed by the Caten twins alongside Giovanni Bianco. Set in a haze of black-and-white, the imagery channels raw, late-night chaos and seductive glamour — with Irina Shayk, Louis Baines, Alex Consani, and Victor Perez leading a cast of icons and newcomers.
It’s sweaty, sexy, and defiant — a visual anthem to DSQUARED2’s legacy of rebellion and reinvention. Three decades in, and the brand is still throwing the party everyone wants to be at.
Check out below some of our favourite looks:
ALEX
A REY Exclusive Fashion Editorial produced in Athens, Greece.
Photographed by Matthew Alatsatianos
Art Direction Nicolas Exarchos
Introducing Alex Marku @ ACE Models
LOEWE’s Fall/Winter 2025 Campaign: A Study in Craft
The LOEWE Fall/Winter 2025 collection presents itself as a scrapbook of ideas. This approach feels intentional and personal, focusing on artisanal craft as its central theme.
This focus continues through a collaboration with the Josef & Anni Albers Foundation. The clothing and accessories feature tactile surfaces that take inspiration from Josef Albers’s Homage to the Square paintings and Anni Albers’s pictorial textile work, which used thread for artistic exploration.
Rene Tiger
A REY Exclusive Story photographed in Berlin, Germany.
Produced & Photographed by Andrej Russkovskij,
Introducing Rene Tiger.
Borrego Playas
A REY Exclusive Fashion Editorial photographed in Playa El Borrego beach in San Blas, Nayarit, Mexico.
Photographed & Styled by Alan Román
starring Armando Borrego
featuring Samantha Sant & The Fockkk Wear
MODUS VIVENDI 2025 Swimwear Campaign
As summer winds down, MODUS VIVENDI keeps the heat alive with a bold new swimwear collection that fuses standout style with sustainable design. Think bright tropical prints, sleek solid tones, and silhouettes built for everything from wave-chasing to poolside lounging.
Part of the brand’s Responsible Edit, each piece is made entirely from recycled plastic bottles—delivering comfort, durability, and a lighter footprint. Quick-drying fabrics and flexible fits ensure these suits move with you, not against you.
MODUS VIVENDI proves that sustainability can still turn heads.
the dress code
A REY Exclusive Fashion Editorial produced in Athens, Greece.
Photographed by Matthew Alatsatianos
Art Direction Nicolas Exarchos
Styling Melina Oikonomou
Muah Elena Psoma
Introducing Ariel De La Campa @ ACE Models
RUENDA
A REY exclusive Story, produced in Majorca, Spain.
introducing RUENDA
Photographed by Flor Rajo.
Denim Story featuring Calvin Klein.
Swimwear Rewritten with BIBENCIA
BIBENCIA returns this summer with handmade swimwear that speaks to the soul. Born in Valencia, the brand fuses emotion, identity, and storytelling—each piece a quiet rebellion against fast fashion.
Rooted in forgotten pasts and reimagined for today, the collection flows with intention. Bold, honest, and unapologetically personal, these designs move with you—celebrating every curve, every story.
This isn’t just swimwear. It’s self-expression woven in thread.
Creative Direction: Roberto Montes @robertomontessanz × Jordi Terry @jorditerry
Photographer: Jordi Terry @jorditerry × Merceditas Agency @merceditas.mgmt
Styling: Roberto Montes @robertomontessanz
Grooming: Nacho Sanz @nachosanzmakeup
Casting Director: Néstor Redó @nestorredo
Models:
Evander Johnson @evanderjohnson
Facundo Mascareña @thefacka
Ferran Belloch @ferranbe08
Lucas García @ubaldico
Nacho Ruiz @nacho11ruiz
AMI Paris Unveils “Amis d’été” Collection
**Summer, the Parisian Way**
AMI Paris launches *Amis d’été*—a warm-weather wardrobe dripping in understated elegance. Think breezy blazers, easy trousers, and sun-kissed essentials for both him and her.
Soft hues of sky blue, hazelnut, and ivory meet subtle florals and stripes, while accessories like sleek sunglasses and chic swimwear tie it all together. Effortless, refined, timeless—summer has never looked so French.
EXPOSED CONTROL
A REY Exclusive Conceptual Editorial, photographed in Espacio Beyond Studios, Madrid.
Photography & Direction Juan Carlos Toledo
starring La Jeanine
featuring H K LIQUIDS
''Days of Summer'' Campaign by Prada
Prada’s Days of Summer strips things back: Kendall Jenner, Hunter Schafer, and Troye Sivan adrift on glassy water, framed by nothing but sea and sky. It’s serene, minimal, and quietly cinematic—summer as a state of mind.
Creative Directors: Miuccia Prada and Raf Simons
Photography: Oliver Hadlee Pearch
Campaign Creative Direction: Ferdinando Verderi
Cast: Gideon Adniyi, Giuseppe Cirillo, Nikita Gnetnev, Noor Khan, Melinda Kiss, Hanna Leszek, Kendall Jenner, Julia Nobis, Yuliana Perez, Liu Qinzheng, Hunter Schafer, Troye Sivan, Lina Zhang