KUST. unveiled its SS20 campaign project.
Offering a variety of styles that offer ease of movement, while protecting your modesty, KUST’s sustainable underwear is ideal for summer sports and activities.
Starring @lavofficial_
Photographed by @jakubkuboviak and styled by @kust.premises team.
Mens skin care is something very important in order to keep your skin young and fresh, especially in the hot weather.
Here are 5 man beauty products you need for a flawless skincare routine this summer:
As gentle as cleansing milk, and as effective as soap, this creamy mousse floats away make-up, pollutants and pore-clogging debris. Softens, smoothes and soothes. Clean-rinse formula neutralises the drying effects of hard water.
Lightweight formula controls oil for a matte, shine-free look. Oil-free hydration improves skin strength. Smooth on the face and neck.
A skin-loving, all-in-one medium coverage tinted moisturizer with SPF 23 that evens complexion, eliminates dullness and smooths fine lines. This good-for-you product is made in France with the finest pigments and ingredients that respect and care for the skin. The formula is oil-free, non comedogenic, talc-free and dermatologist tested.
An invigorating face scrub that eliminates roughness, blackheads, and dull surface cells with triple deep-cleansing action. Gives dull fatigued skin a look of fresh energy.
Combined with signs of fatigue and stress, eye cream is inevitable in the skincare routine.
Cool. Salty. Refreshing. Costa Azzurra Acqua merges cool air and refreshing waters as one. The salty waves of wind and sea collide with the warmth of the sun on the body, tempering its pulsating, red-blooded heat.
A new generation, silicone-free suncare collection that visibly reduces wrinkles and brown spots, as reported by dermatologists.
COVER CREDITS:
Photography by Nina Lass, Grooming Christos Theophanous, Model is Andrianos
LATTE and LIGHT GREEN join KVRT STVFF’s colorway as an unexpected first approach to color in their black and white universe. This new collection adds a playful accent to the brand and maintains KVRT STVFF’s constant of highlighting and enhancing the male body. Photography by Angel de la Iglesia.
Photographed by Josh Brandão
Styling Jody Van Geert
Grooming: Aaron Henrikson Hair: Thiago Menezes & Vitor Barreto
Starring Bruno Krause, Felipe Portella, Gabriel Meroto @ 40 Graus Models, Rio de Janeiro
Video Editor: Nicolai Kornum
Photography Assistants: Bucker Nunes & Rebecca Oliveira
Styling Assistant: Cecile de Mul Make Up Assistant: Gabriel Gomez
After Bella Hadid, who launched the “Jacquemus At Home” campaign captured by photographer Pierre-Ange Carlotti via FaceTime, it's Steve Lacy's turn to lend himself to the creator's game.
To present his spring-summer 2020 men's collection, Jacquemus set his sights on Steve Lacy . In the same logic, Pierre-Ange Carlotti immortalized the American artist via FaceTime, dressed in pieces with vibrant and solar prints in the locker room. Here, in pictures, the campaign of the collection.
source: vogue hommes
For spring-summer 2020, Loewe is collaborating with Paula's Ibiza (for the 4th time) , the coolest label on the island of the Spanish archipelago, for a vibrant and solar capsule, which expresses the lightness and airy spirit of the Balearic Islands.
This capsule, with its t-shirts in acid colors, its effortless shirts, its fluid shorts and its swimsuits sublimated with tie and dye prints, or its playful accessories like bags in the form of octopuses, dolphins and whales, evokes a veritable “visual celebration”, as Jonathan Anderson said in a press release.
Photographed by Argyrios Raftopoulos
Starring Chris Kerimi
The elevated Modus VIvendi camo print offers a fresh approach on military fashion for this summer.
New adventures and new beginnings this summer with the Camouflage Swimwear line. The new elevated swimwear line has larger pattern, is bolder and its pastel character creates a contradiction you`ll love.
Discovering new lands literally and metaphorically while battling and winning with habits it’s this summer’s moto. Be the change you want to see.
The Modus Vivendi Camouflage line, available in black and white, features a colorful unique camo print in each piece and internal strings. This swimwear is super comfortable, offering minimal coverage with the MV logo embossed on the back. Made from polyamide elastane fabric, this swimwear line is masculine and sexy, ideal for the man who dares to challenge reality and conquer new levels.
The Camouflage line comprises of Briefs, Low Cut Briefs, Shorts, Trunk Boxers & Towels.
Photographer: Joan Crisol @joan_crisol
Models: Pedro Gonzalez @pedrogllez & Sergio Diaz Rullo @xgio_bdr
Videographer: Raul Flory @aticonorteproducciones
Location: Tenerife, Canary Islands
Our editors found their favourite Inspirational Instagram Accounts that everyone LGBTQ+ or interested in LGBTQ+ culture has to follow.
We might be in lockdown (almost) worldwide, but we still need (maybe more than ever now) to see beautiful, unique content for inspiration purposes, entertainment or just for fun. These accounts have found the magic recipe to combine it all in one and keep us insterested to check and enjoy their new posts every week.
Fashion or editorial oriented , cultural with a dose of humour or more gay & queer than ever, they will get your attention for sure, before becoming your favourites:
One of our Chief Editor’s favourites. Fashion Editorial oriented showing a gay couple’s life moments in an artistic way and direction. Simply as “Playing dress up”
Dirty Sexy Things about the Fashion World, created and curated by journalist and fashion enthousiastic Stephen St. Clair. You will definetely remember crazy fashion moments and we are surer that its insta-stories will keep you fun company during quarantine.
DIRTY DIANA parties have been a statement for LGBTQ+ night life. Whoever was lucky enough to be in one of them in London, knows better… Dirty Dna is still active in Australia though and their incredible Instagram account worldwide! Including Fun, inspirational and sexy daily posts, this account is “an adoring instagram dancing disco for homo’s & their homies..”
An Imaginary Homoerotic Magazine on Instagram. Stefano (its creator) collects and curates images in order to create the fashionable yet naughty content. Editorials, hot models, fashion products & accessories and a lot of sexy details are all there combined in order to travel your fantasy with Another Point of View.
A project from London-based model and presenter Jack Guinness. Queer Bible launched in 2017 as a database of queer characters who changed the world through activism, art, performance and more. A space to learn about our shared history Original essays & illustrations celebrating LGBTQ+ heroes
Your fun go-to for anything to do with butch identity, this account is all about its camp sense of humor. ButchCamp's creators self-describe as “just a couple of European dykes!”
‘Couse after all There’s gay camp and straight camp and then there’s BUTCHCAMP
Raf Simons Spring/Summer 2020 campaign was shot by Willy Vanderperre and styled by Olivier Rizzo.
House Martin is a gender-neutral vegan brand based in Kiev, Ukraine.
The brand uses sustainable packaging and low impact dyes, and it follows strict ethical standards for the factory it sources from.
The brand directors note: We choose high-quality technological materials of Italian production. We take care of animals, therefore we do not use skin and fur. We take into account the orthopedic features of the foot and the practicality of the materials in the care. * House Martin - a type of swallows that are best adapted to life in urban environments.
Burberry is launching a curated edit of 26 styles from the Spring/Summer 2020 collection, crafted from the latest sustainable materials used across the Burberry product range.
The collection is part of the label’s industry-leading product sustainability programs and building on a heritage of innovation. The introduction of the ‘ReBurberry Edit’ coincides with the global roll-out of dedicated sustainability labeling across all key product categories. The labels will, for the first time, provide customers with an insight into the industry-leading environmental and social credentials of the Burberry program.
British Fashion Council (BFC) today announces that for the next twelve months all London Fashion Weeks will merge womenswear and menswear into one gender neutral platform, to allow designers greater flexibility. For this June, London Fashion Week, will take a new form, as a digital-only platform in light of the current environment, and will run from 12th June 2020 through the time period of former London Fashion Week Men’s. The digital platform www.londonfashionweek.co.uk will relaunch and be for both trade and consumer audiences; embracing the cultural commentary, creativity and humorous spirit for which British fashion and London are known for.
Caroline Rush CBE, BFC Chief Executive commented: “It is essential to look at the future and the opportunity to change, collaborate and innovate. Many of our businesses have always embraced London Fashion Week as a platform for not just fashion but for its influence on society, identity and culture. The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope will be about sustainability, creativity and product that you value, respect, cherish. By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future. Designers will be able to share their stories, and for those that have them, their collections, with a wider global community; we hope that as well as personal perspectives on this difficult time, there will be inspiration in bucketloads. It is what British fashion is known for.”
London Fashion Week June 2020 will put storytelling at its heart and give a voice to British fashion businesses and creatives, allowing them to tell their stories in these extraordinary times by tapping into London’s cultural zeitgeist and highlighting its position as a global multi-cultural city. Bringing the fashion community together, the platform will host exclusive multimedia content from designers, creatives, artists and brand partners, enabling collaboration and bringing together fashion, culture and technology.
This new digital experience will be open to a global public and trade audience, and will work as a meet-up point, offering interviews, podcasts, designer diaries, webinars and digital showrooms, giving the opportunity to designers to generate sales for both the public through existing collections and the retailers through orders for next season’s products.
Alongside longstanding brand partners of London Fashion Week, British GQ, Evening Standard, JD.COM, INC, LAVAZZA, LetsBab, Mercedes-Benz, The May Fair Hotel and TONI&GUY, BFC has engaged a number of digital pioneering brands, including Amazon Launchpad, Facebook, Google, Instagram, JOOR, ORDRE/ORB360 and YouTube, who will all be activating content in unique ways, helping British designer businesses reach new public and trade audiences. The generosity and commitment of our partners, suppliers and supporters is more vital than ever. Please help us by acknowledging their support for London Fashion Week June 2020 alongside our Official Suppliers: Fashion & Beauty Monitor, Getty Images, Launchmetrics, S’well and Official Supporters: The Department for International Trade, The European Regional Development Fund and The Mayor of London.
The Greek American Fashion and Portrait photographer Dimitris Theocharis has seen his work in many leading publications including Vanity Fair, Harpers Bazaar, ELLE and Vogue. Currenlly based in South London, the innovative, award-winning photographer talks exclusively to our Editor in Chief about the life after quarantine, all the changes in fashion, and a lot more.
REY: Hello Dimitris and thank you for accepting our invitation. How are your days during quarantine? Has the lockdown changed a lot from your daily routine?
Yes and no…my days are full, just as before, I have redirected my energy and focus on different aspects of my career and life. Apart from the obvious physical limitations of not going out, or taking on new projects, there are a plethora of ways to stay busy and be creative.
For example, I've started cooking again, so no more food deliveries and a good part of my day revolves around the food and the quality of the food I am going to make. I am lucky to have set up a small gym at my place so I can continue with my fitness routine with the addition of mediation, tai chi and cycling.
I socialise with my friends and family regularly over FaceTime and have had few zoom parties..
The list goes on, we are fortunate to live in an age that we can still conduct our lives with a good level of “normality” during these difficult times.
Work wise, I am focusing on archiving and editing past material in the hope to create a retrospective book of some of my work. I am still in the process of putting a magazine together….(need to find the time for this) as well as finding the time to kick start a couple of business ideas I’ve had for a while.
REY: Do you think that our ‘everyday life’ and routine will change after covid-19? Or actually are we going to change as people?
Whilst this pandemic has been hyped as doomsday by the media, in reality it is one of many in a long history of pandemics (and by now it looks like we have managed to contain it to a certain level).
I don’t think in the long run Covid-19 will change radically or notably the progress or the path of life as we know it. Until we have an effective treatment we will be living with uncertainty…. we will be facing the same issues as we do now, home schooling, working from home, closures, lockdowns, the economy shrinking and sadly loss of life.
Nonetheless, I hope that this situation brings some positive changes to humanity as we unite to resolve this crisis and will give a push to science and technology to come up with solutions and methods of preventing or containing outbreaks similar to this one in a more effective, efficient and humane way.
From investing more money in medical research, modernising the health care systems of each and every country, improving aviation conditions, restructuring public transportation and office spaces and even the way we run entire cities etc but again Rome was not built in a day… or even in a few millennia….
However I fear that we are not mature enough to see the bigger picture and we will end up focusing on all non vital things and once again waste our energy in trivial matters.
On an individual level, people tend to fall back into their habits however good or bad these are, so yes undoubtably life for some people has and will change, because they have been directly affected by this virus, maybe some of us will think twice about handshakes or travelling, maybe some will continue to look after themselves as intensely as they have during this period, but as I said I doubt major changes will take place or will come abruptly or exclusively because of Covid-19.
Covid-19 could be the catalyst, or fast-forward changes that had to happen.
REY: COVID-19 has affected the world's economy and the fashion industry is one of the sections which has been affected the most. What, in your opinion, could help Fashion to bounce back to the level it was before?
First we need to ask why? Why should fashion bounce back? What has fashion got left to offer? What is the role and significance of fashion in 2020 when we are facing a pandemic?
When we are facing a global crisis, people spend on essentials or on low risk secure investments. I don’t think anyone was worrying about stockpiling in Hermes scarves in the early days of this pandemic but instead they went for toilet paper. Retrospectively you can reuse a scarf… so maybe it wouldn’t have been a bad idea after all. (No disrespect to Hermes or to toilet paper).
Jokes aside, the fashion industry needs to evolve, it’s been riding on aggressive marketing strategies for a few decades with little “real” innovation. In essence, it has been focusing and capitalising on style over substance.
This symbiotic relationship of creating a false need for a constant update of our style/clothing with the continued supply of new products/collections has contributed to hyper consumerism. This has resulted in constant revenue growth for the fashion industry with a 14% jump in 2019 making it $2.2 trillion industry (including footwear and jewellery).
It’s an ingenious but highly flawed system.
Fashion is not essential, but clothing is, so when the times get tough non essentials take a secondary role.
REY: Does this mean that the 'fashion bubble' (which lasted for years) is about to burst?
Burst no. Temporarily shrink? Yes, like many industries will. The fashion industry needs to go into survival mode and some sort of damage control strategy has to be implemented whilst we are facing this pandemic.
From brands hibernating for a season or two, to investing on online-virtual/augmented reality shopping experiences, to diversifying product range, to utilising stock from previous seasons, to introducing rent and resale strategies, to reduction in prices - there are always ways to entice and cut corners but still make revenue.
Heritage luxury brands: whilst some may thrive (as in the case of Hermes after the 2008 economic crisis) will take a small hit as their product can be translated as a “low risk investment”. Items that are not defined by season, are made to last and hold their value are always a safe buy.
High street fashion: will take a hit, but because they form the main staple of peoples apparel, their product can be considered as essentials and thus it will recover quickly.
Sadly, I believe the ones that are going to be affected the most are the vulnerable brands, the ones that fall in the in-between category; new brands and startups, that haven’t yet established a loyal client base, cutting edge experimental brands and so on. However in some countries government funding is in place to help businesses through these difficult times.
I believe this recession will be a short lived one, and fashion will continue its economic growth. But to what end…?
Slowing down could be the way forward, when it comes to environmental issues.
REY: Yes, I have to admit that we have seen changes happening during the last years, especially with thesome big fashion houses. For example, Gucci is working on its collections every season in order to create a continuity between them. So let's say if you have bought a piece in 2016 you can definitely combine it with a piece from 2020's collection . Other fashion houses have started presenting only two collections per year instead of four (cutting out the pre-collections).
True, some houses are adapting to the new reality.
Nonetheless this is a great opportunity for introspection and true innovation in both design and production chains. Covid 19, may be the necessary break that the fashion industry needs in order to refocus, re-envision, restructure and solve its bigger issues.
Sustainability, ethically/ environmentally conscious production chains and transparency are the flaming issues of this industry.
Creating tanseasonal, long lasting garments could be one of the solutions to the environmental issues we are facing. Certified and recycled fabrics are available and already few brands are finally adapting to this greener reality.
REY: Yes, we have seen some changes and recycled materials coming into use. Prada for example, has presented new techniques for its Linea Rossa collection and the directors have presented the ReNylon collection using recycled nylon. The brand admits that it will use only recycled nylon material and it hopes to roll out this approach across the board in the next few years, a goal that would see all 700,000 meters of nylon used every year by the company go green. All the above and many more will be part of the Sustainability deal that Prada signed and it will be complete in the next 5 years. (€50 million sustainability term loan with Crédit Agricole Group)
Nonetheless changing consumer’s attitude towards fashion is another issue.
For decades fashion has pushed the “I’d rather die than be seen twice in the same outfit” mentality… and now we are facing the consequences of this propaganda.
We consume fashion faster than ever before so we produce more fashion than ever before and vice versa.
Blaming high street giants is not the answer, when the reality is that this mentality was created and is still maintained by the constant creation of new collections, trends and more invasive marketing strategies by the high end fashion corporations.
Reshaping consumer mentality is a key part of this process. Becoming environmentally conscious about our buying choices can speed up the shift towards sustainability.
It is the responsibility of the brands to communicate their ethos and transparency of their production chain to their customers, so the consumer can make informed choices.
But where is the importance and vision in the fashion industry? Is it a mere rehashing of patterns or decorating fabrics? Why not create a Prada or a Primark garment that can protect you from environmental pollutants and viruses whilst it is polymorphic, doesn’t stain, it’s adaptable to temperature, it can change colour to fit your mood, has zero emission in its production and you can recycle or compost?
New fabric research and new technologies should be at the forefront of the industry, we all know cotton is the most popular but one of the most thirsty in production fibbers, whilst water scarcity is a reality for two thirds of the world’s population.
For an industry that claims to be trendsetting, cutting edge, progressive with liberal sensitivities, it still feels stuck in a self indulgent stage. These environmental issues have been known for decades…. finally some in the fashion industry are taking action.
REY: Would Covid-19 speed up this process?
I hope so, but I doubt it. After Covid-19 I think more invasive marketing strategies will be the main focus as brands will try to regain some of their losses, whilst funding research on new materials and technologies will move to the bottom of the investment agenda.
Thankfully as highlighted by the Fashion Industry Charter for Climate Action which was created in 2018, clear targets and timetables are set out for the industry to meet in the foreseeable future.
It is a difficult and complex conundrum, but it must be solved quickly.
I really don’t want to demonise or diminish the recent initiatives and progress on environmental issues by some in the fashion industry, its cultural contribution and importance for the global economy, or the creativity and the craftsmanship that often characterises fashion i.e the love and care that goes into the construction of a haute couture garment. It can be and it is art at its purest forms.
Nor do I want to diminish the industry’s applaudable response, humanitarian and fund raising efforts during this pandemic.
These are the aspects of the Fashion Industry that need to be preserved, cherished, celebrated and respected.
Thank you for having me.
The London based jewellery designer Alan Crocetti is the one who aims to redefine the common sense of jewellery design while also defying conceived notions of it.
The designer unveiled his Fall Winter 2020 campaign ‘DISOBEDIENCE’ including timeless pieces that will represent novelty and eventually become future classics:
DISOBEDIENCE CAMPAGN credits
Photographed by @mrferryvandernat
Styling @benkschofield
Make Up @isamayaffrench, Hair @bdgram
Models are @georgiapalmer & @louismayhew
Checking all the menswear shows for the summer we all concluded to one thing: Pink is the color we will all be wearing this summer.
This spring-summer 2020 , pink is in all its forms and shades leads the fashion market. From knitwear to t-shirts, print shirts and shorts, the 50 shades of pink will be on everyone this summer and her is the proof:
Maison Margiela unveils the “Vintage Graffiti” sneakers inspired by the iconic Replica shape of the house, exclusively to Mytheresa Men.
During.1994 Martin Margiela decided to launch the first Replica pieces and then in 1996 the Gat sneaker took his attention somewhere in Austria. The designer produced the first replica sneakers for the first time during a presentation of the Artisanal line. in 1999.
Collector sneakers
In duet with Mytheresa Men , Maison Margiela signs a new pair of sneakers directly inspired by those initiated during the 1999 presentation of the Creator's Artisanal line . Vintage Graffiti Replica models have a series of handwritten inscriptions and painted soles. Displaying a price of 550 euros, these ultra desirable sneakers are already available, exclusively, on mytheresa.com .
HardClo unveiled the lookbook for its Spring/Summer 2020 “MAYDAY” collection.
The Creative Director Yiorgos Mesimeris notes,
“Drawing inspiration from Gericault’s Medusa, this collection is based upon the worst traits and the best virtues of the human nature. Hope, mirages, bad weathers and winds, treason. Everything coincides to become part of our reality, either political, personal or even environmental. All constitute hazards. Yet the will to strive and survive always got the best out of a worst-case scenario. When everything seems to have fallen apart, never-ending courage finds a gleam of light to cease upon. Chaumery was inadequate and traitor, Africa Battalion wanted what was rightfully theirs. Medusa was a hope in utter darkness. And a song we sang as children without knowing the consequences it carried.”
Photographed by Spiros Kokkonis
Styled by the HardClo team
starring Marcel Goralczyk
Inspired by 70s and designed with patterns and colours from the 90s, the style proposal from Prada Men last summer seems to be the must trend for Summer 2020.
Quite sexy and unusual at the the same time for the men’s world, the super short shorts came back and we can notice them in every fashion house and high street brand.
The shorter it is, the more it is trendy and we chose our favourites from the 2020 men's fashion shows to refresh your mind and inspiration mood:
photography: vogue.com
Photographed by Javi Dardo
Starring Jon Gómez & Patricio Garnero
Assistant Photographer Mora Dorrego
