Latest Obsession: Jacob Elordi in the Latest Bottega Veneta Campaign

Jacob Elordi commands attention in Bottega Veneta’s latest campaign, “What Are Dreams?”, a striking black-and-white series by legendary photographer Duane Michals. Shot at Michals’ New York home, the campaign blends surreal stills and short film, placing Elordi at the center of enigmatic, cinematic tableaux. In a rare poetic touch, he even recites Michals’ 2001 poem of the same name, adding a layer of mystique to the fashion narrative.

Under Matthieu Blazy’s creative direction, Elordi emerges as more than a model—he is the living embodiment of Bottega’s quiet luxury: understated, compelling, and effortlessly stylish. Every frame reflects a careful balance of craft, heritage, and contemporary allure, proving that the brand’s ethos extends far beyond its iconic intrecciato bags.

The campaign asks a question beyond mere style: what does it feel like to inhabit Bottega Veneta today? With Elordi’s poised presence and Michals’ surreal vision, the answer is clear—a dreamlike, cinematic mood that lingers long after the image fades.

Balmain Names Antonin Tron Creative Director

Balmain has entered a new chapter with the appointment of Antonin Tron as its creative director, marking the end of Olivier Rousteing’s fifteen-year tenure at the French luxury house. The announcement signals a significant shift for the brand, which has long been defined by Rousteing’s bold, high-glamour aesthetic.

Tron, best known as the founder of the Paris-based label Atlein, brings a contrasting sensibility to Balmain. His approach emphasizes craftsmanship, movement, and material innovation over embellishment. Rooted in precision and emotional nuance, Tron’s design language suggests a more understated and tactile vision for the maison’s future.

Industry observers see the move as a pivotal moment for Balmain — one that could redefine the brand’s identity while expanding its creative reach under Tron’s direction.

Alexandros Piechowiak x REY Magazine

A REY Exclusive Fashion Editorial, produced in Athens, Greece.

Starring Greek actor Alexandros Piechowiak.

Photographed by Dimitrios Kleanthous

Art Direction & Styling Christos Christou

Muah Shay Ben Yakar

Featuring Dimitris Petrou, Yiorgos Eleftheriades, Jacquemus, JW Anderson, Alyx Studios.

화

A REY Exclusive Fashion Editorial, produced in Athens.

Photographed by Matthew Alatsiatianos

Styling Marios Karavasilis

Starring Kangmin @ ACE Models

Melanie C Ignites the Dance Floor with 'SWEAT'

Pop icon Melanie C is back and she’s bringing the heat!!

The former Spice Girl has just dropped her latest single “SWEAT”, the first track off her highly anticipated upcoming album, marking a bold new era in her ever-evolving solo career.

“SWEAT” is a pulsating, high-energy anthem that blends Melanie’s signature vocal power with sleek, contemporary production. Drawing on elements of dance-pop, electro, and even a touch of 90s club nostalgia, the track is a confident declaration of physicality, movement, and liberation.

With a beat that begs to be played loud and a hook that lingers long after the first listen, “SWEAT” captures the essence of late-night euphoria—sweaty dance floors, flashing lights, and the kind of freedom only music can deliver.

Melanie C notes: “This song is all about losing yourself—in the moment, in the music, in your body. It’s a celebration of strength, sensuality, and unapologetic joy.”

“SWEAT” arrives as the first taste of her forthcoming album, set for release in early 2026. The project promises to be Melanie’s most personal and sonically adventurous work to date, continuing the momentum of her critically acclaimed 2020 self-titled album that reintroduced her as a pop powerhouse in her own right.

Accompanied by a visually striking music video that combines raw choreography with cinematic flair, “SWEAT” reaffirms Melanie C’s place in the pop landscape—not just as a legacy act, but as an artist who continues to innovate, evolve, and inspire.

Whether you're a longtime fan or new to her solo work, “SWEAT” is the start of something exciting. Get ready—Melanie C is turning up the volume in 2025.

WE LOVE David Gandy's New Wellwear Campaign

Founded in 2021, David Gandy Wellwear is the supermodel’s own lifestyle brand, combining fashion, function, and wellness in elevated everyday essentials.

David Gandy, a name synonymous with timeless style, returns with a new essential from his lifestyle brand, David Gandy Wellwear. The Ultimate Trunk is a masterclass in understated luxury—crafted with a premium cotton-modal-elastane blend and enhanced by Wellwear Breathe technology, offering antibacterial, breathable, and odour-resistant comfort from day to night.

Reuniting with longtime collaborator Mariano Vivanco, the launch campaign captures Gandy through a softer, more intimate lens. Known for their iconic past work, the duo delivers imagery that’s effortless yet powerful, refined yet raw.

Stripped of bold logos and gimmicks, the Ultimate Trunk puts fit and feel first. It’s a reminder that confidence begins with the base layer—and Gandy knows better than most what makes a perfect pair.

October's Favourite: Zadig & Voltaire – This Is Him! Burning Love

As October’s crisp evenings settle in, Zadig & Voltaire have captured the elusive spirit of lingering summer nights—and transformed it into a fragrance that defies the changing season. Created by renowned perfumer Nathalie Lorson, the French brand’s latest masculine scent, This Is Him! Burning Love, evokes the intoxicating magic of those electric nights when the sunset fades but the energy burns long after.

This fragrance is a sensuous journey through time, a nostalgic ode to moments when warmth meets mystery. Opening with a rich, warming rum accord, it quickly unfolds into a vibrant explosion of zesty orange and grapefruit—an invigorating contrast to the cooling air of October. At its heart lies a sumptuous vanilla infusion, adding a velvety softness that draws you in, while deep amberwood and earthy patchouli trail behind, leaving a smoky, sensual imprint reminiscent of fireside gatherings and whispered secrets.

More than just a scent, This Is Him! Burning Love is an invitation to hold onto the last embers of summer’s passion even as the nights grow longer and the leaves turn. One spritz is enough to transport you to that perfect balance of warmth and intrigue—where the summer heat melts into autumn’s embrace, and the music plays on beneath a velvet sky.

Equilibrium

A REY Exclusive Fashion Editorial, produced in London, UK.

Art Direction & Styling Antonia Barath

Photographed by Alex Pinero

Grooming Travis Nunes

Starring Callum Simpson @ SUPA Worlwide

Moncler x JW Anderson: A Bold New Chapter in Outerwear

The long-running collaboration between Moncler and JW Anderson returns. This time, the partnership reinterprets technical outerwear through the lens of JW Anderson’s design.

The collection debuts with two new puffer jackets, one for men and one for women. The shape is inspired by an archival piece from their past work together.

Each jacket combines Moncler’s expertise with carefully considered design details. These include JW Anderson’s classic tab shoulder strap, a detachable hood, and an embroidered logo. In one version, the worlds of shirting and performance meet, resulting in a down-filled puffer finished in cotton gabardine.

KVRT STVFF Introduces Denim: A Natural Evolution

Known for their body-conscious essentials, KVRT STVFF has long approached design with a single purpose: to serve the wearer. Their underwear and swimwear function as intuitive second skins — garments that move with the body, not against it. Their new venture into denim is not a departure, but a continuation of that ethos.

The jeans debut in three silhouettes — Loose, Loose Bootcut, and Straight — all grounded in vintage references, yet stripped of any overt nostalgia. These are timeless cuts, reimagined with restraint. The color palette is equally grounded: Ecru, Espresso, washed Black, and classic Indigo — essential tones that speak softly but confidently.

Details are minimal, deliberate. A unique inner closure, adapted from the brand’s underwear design, allows the jeans to be worn partially open — an intimate nod to personal fit and fluid styling. Raw hems and a tonal denim patch replace branding with subtlety. Nothing unnecessary remains.

The result is denim that doesn’t try to overshadow the body, but rather frames it. These jeans don’t shout; they support. In true KVRT STVFF fashion, the focus is on purity of form — simple lines, neutral tones, and an aesthetic that lets the body lead.

KING OF RAY

A REY Exclusive Fashion Editorial, photographed in Athens.

Photographed & Directed by Alexi Charovas

starring Aggelos

The body becomes a stage where gender rehearses itself; endlessly, restlessly. One moment, the chest is armour: sculpted, hard, virile. The next, it is pierced by softness: glitter, petals, shadows of leaves. Butler reminds us that gender is never essence but repetition, a series of acts that harden into “truth.”

Yet in the cracks of performance, vulnerability seeps through. Flowers erupt from the waistband, not as decoration but as insurgents. They expose the absurdity of virility when stripped of its theatre. Muñoz would call this a glimpse of queer futurity: masculinity remade in colour, light, and excess.

Ahmed teaches us that orientations matter, and here, the body bends, twists, reclines into new alignments that disorient the straight line of heteronormativity. Each image oscillates. The stripes reads a prison of expectation, yet also a runway for camp. The torso flexes, but the hand trembles. Glitter wounds and heals at the same time.

This is not contradiction but coexistence: virility and vulnerability locked in the same frame, refusing to cancel each other. The battle is not to defeat masculinity but to expose its costume. To wear it, distort it, queer it until its weight gives way to possibility.

Alexi Charovas

VERSACE Spring Summer 2026 by Dario Vitale

Taking the reins at Versace was never going to be easy, but Dario Vitale’s Spring/Summer 2026 debut silenced all doubts — delivering a bold, confident vision that proved his creative strength.

The Spring Summer 2026 collection was an exploration of the fundamental essence of the House, rearticulated to reflect a contemporary reality — outrageous and uncomplicated elegance designed for a life led by feeling.

Desire, sensuality and curiosity. Placing humanity and its impulses at the heart of Versace.

The Spring Summer 2026 show held at the Pinacoteca Ambrosiana, the oldest art museum in Milan.

The Pinacoteca becomes a private residence, or a series of apartments, within the larger space—and there’s nothing more intimate than being invited to enter someone’s home.

Bathed in naturalistic light, centuries of masterpieces serve as the historical backdrop for a collection that embodies those values and Versace’s inherent maximalism.

Each room, across two floors, filled with the traces of a life lived. Artefacts of lived experience, high and low.

MM6 Maison Margiela SS26: Our Favourite Menswear Looks

A crisp white line painted across a stretch of asphalt replaces the traditional catwalk. For MM6 Maison Margiela, the Spring/Summer show unfolds not inside a gilded venue, but under open skies — the city itself becomes the stage. This is fashion embedded in the everyday, a study in heightened normality.

Models move like passersby, casual yet intentional, as they stride in streamlined silhouettes that speak softly but confidently. The clothing is stripped of unnecessary embellishment, allowing form and fabric to lead the narrative.

The palette reflects a push-pull between the expected and the offbeat — muted neutrals meet the saturated jolt of post-it note brights. Prints, non-colors, and subtle textures emerge like city details you only notice when walking slowly. It’s an exercise in contrast: the ordinary, made extraordinary.

At the core are wardrobe icons — the mac, the pantsuit, the blouson — but MM6 is not content to leave them untouched. Categories are shuffled. Denim mimics tailoring with pinched waists and sharp pleats, while tailored trousers fall with the ease of lived-in jeans. This blurring of sartorial codes is more than just aesthetic play; it’s a quiet provocation.

Construction tells its own story. Raw hems, visible labels repurposed from end-of-roll bolts of fabric — these unfinished details become signatures, reminders of the garment's journey from idea to reality.

With this collection, MM6 Maison Margiela continues its exploration of what it means to dress for the world outside — not just to be seen, but to belong, while still standing apart.

Nicholas Alexander Chavez for Jacquemus x Nike ''Moon Shoe'' Campaign

American actor Nicholas Chavez—best known for his role in Netflix’s Monsters: The Lyle and Erik Menendez Story—takes center stage in the latest campaign from French fashion house Jacquemus, unveiled today.

Captured by renowned photographer Oliver Hadlee Pearch, the striking visuals feature Chavez topless and glistening with sweat, as he moves seamlessly between a dance studio and outdoor settings. The campaign highlights the Nike x Jacquemus “J Force 1” Moon Shoe, a bold fusion of athletic performance and high fashion.

The highly anticipated sneaker is set to officially launch on September 29 exclusively at jacquemus.com.

THE TIGER: Watch HERE the New Short Film by Gucci

Gucci unveils The Tiger, a new short film directed by Spike Jonze and Halina Reijn, showcasing pieces from the Gucci: La Famiglia collection, conceived by Artistic Director Demna Gvasalia.

The story of The Tiger follows Barbara Gucci, Head of Gucci International and Chairman of California, as she gathers her children and a special guest at the family home to celebrate her birthday. Beneath the polished surface, Barbara struggles to balance everything: upholding the company’s reputation, impressing a guest of honor, being a mother, and her desperate attempt to control it all. When the night takes an unexpected turn, her carefully crafted façade cracks and teeters on collapse as the family attempts to find a new way.

WE LOVE the 'Mr. Gray' Campaign by PUMP!

With the introduction of Mr. Gray, PUMP! expands its repertoire of timeless essentials. The concept is refreshingly straightforward—classic silhouettes, executed with precision. The collection comprises four staple cuts: brief, boxer, jock, and thong, each rendered in a singular, meticulously chosen shade of gray.

This particular gray speaks volumes in its subtlety. Quietly confident and endlessly versatile, it carries a distinct presence. Anchored by a sleek, polished waistband, the design feels deliberate and enduring—untethered from trends, built to last.

Mr. Gray doesn’t aim to reinvent; instead, it draws strength from permanence. It channels a stripped-down confidence—the kind that doesn’t clamor for attention but effortlessly commands it. Here, understatement is the statement.

Ludovic de Saint Sernin FW25 Campaign: Power Play

For Fall/Winter 2025, Ludovic de Saint Sernin brings his signature sensuality to the boardroom. Starring Amelia Gray alongside Alejo Humanes and Lewis Gillooley, the campaign plays with themes of power, control, and desire—merging officewear with after-hours provocation.

Shot by Stuart Winecoff and styled by Carlos Nazario, the imagery channels Helmut Newton’s cool eroticism: crisp shirting peels back to reveal latex and leather, while sharp tailoring contrasts with intimate moments—a kiss between boys, a mistress in command.

It’s a wardrobe built for 9-to-5-to-9, where fantasy meets functionality. Saint Sernin’s message is clear: power isn’t just what you wear—it’s what you dare to reveal.

Ami Paris Introduces the Mirage Sneaker

Ami Paris steps into new territory with the launch of the Mirage sneaker, a unisex essential that blends streamlined design with all-day wearability. Built for life in motion, its aerodynamic silhouette echoes the brand’s relaxed, Parisian elegance.

Rooted in Ami’s “vestiaire” philosophy—where casual meets considered—the Mirage draws inspiration from the energy of local creatives and the friendships that shape city life. Designed to move seamlessly from studio to sidewalk, it’s more than a sneaker—it’s a lifestyle statement.

Technical craftsmanship meets street sensibility: soft ergonomic uppers, textured rubber wraps, and signature touches like the Ami de Cœur emblem and branded pull tab. Available in mesh tones ranging from bronze green to ivory beige, and in crisp white Nappa leather for a minimalist take.

Lightweight yet grounded, the Mirage is Ami’s answer to modern movement—refined, flexible, and ready to go wherever you do.

Victoria Beckham - Unfiltered: A Rare Look Inside Her World in Netflix’s New Docuseries

Victoria Beckham: Beyond the Spotlight

From chart-topping pop icon to revered fashion designer, Victoria Beckham has always been in motion—shifting, shaping, and steering her narrative with precision and style. Now, a new three-part docuseries is set to peel back the layers on one of the most talked-about women of our time.

Premiering October 9, Victoria Beckham is directed by Nadia Hallgren (Becoming) and produced by the team behind the Emmy-winning BECKHAM. It offers a rare and intimate portrait of a woman who has lived most of her life under the glare of the spotlight—yet remains largely misunderstood.

The series traces her journey from a driven young girl in England to global superstardom with the Spice Girls, through her headline-grabbing romance and enduring partnership with David Beckham, to her second—and arguably most ambitious—act: carving out a respected place in the rarefied world of high fashion.

But this isn’t just a retrospective. The docuseries follows Victoria as she prepares for what may be her most daring moment yet—a runway show at Paris Fashion Week that could redefine her brand. Past and present collide in vivid detail, revealing the discipline, vision, and vulnerability behind the polished exterior.

Featuring insights from fashion titans like Anna Wintour, Tom Ford, and Roland Mouret, as well as close confidantes including Eva Longoria and her husband David Beckham, the series promises to go beyond tabloid headlines and Instagram grids. What emerges is a portrait of a woman who has mastered reinvention—not for show, but for survival.

Victoria Beckham isn't just a story of fame—it's a testament to resilience, evolution, and an unshakable commitment to authenticity in an industry that demands transformation at every turn.

Mark your calendars: The docuseries premieres October 9. This time, Victoria isn’t just setting the narrative—she’s owning it.

Balenciaga Reimagines Perfumery with a Bold New Fragrance Collection

More than seventy-five years after introducing its inaugural scent, Le Dix, Balenciaga returns to the world of fragrance with a striking new vision. The house has just unveiled a collection of ten perfumes—each a study in contrast, tension, and transformation. This launch isn't just a revival; it's a reinvention.

Moving beyond the conventions of traditional perfumery, the new collection captures the disruptive spirit of Balenciaga, channeling the house’s radical aesthetic into scent. Here, fragrance becomes form—sculptural, precise, and unapologetically modern.

At the heart of the collection lies a tribute to Cristóbal Balenciaga, the Spanish couturier whose mastery of cut and silhouette reshaped fashion. These fragrances are steeped in the olfactive codes he established, yet reinterpreted through a contemporary lens. They speak to the brand’s rich heritage while carving out space for a bold, forward-facing narrative.

This isn't just about perfume—it’s about identity. Each fragrance serves as a sensorial expression of Balenciaga’s DNA, where artistry, structure, and emotion intersect. It's a collection that blurs boundaries between past and present, memory and reinvention, scent and self.