Connor Storrie Stars in Saint Laurent’s Fall 2026 After Dark Campaign

Saint Laurent has unveiled the final chapter of its Fall 2026 campaign, photographed by Talia Chetrit under the creative direction of Anthony Vaccarello. Starring Rosé, Connor Storrie, and Liu Wen, the campaign explores a striking interplay of contrasts and attitude.

Captured through Chetrit’s distinctive lens, the imagery brings together nocturnal lace, rich brocade, electric flashes of colour, and sculptural silhouettes. Tailoring meets leather and layered textures, creating a sense of tension between sharp structure and sensuality that defines the collection.

With each image, Saint Laurent’s Fall 2026 vision unfolds as a study in movement, intensity, and transformation—balancing classic codes with a distinctly contemporary edge.

Discover the final chapter below:


Jonathan Bailey Fronts Giorgio Armani Beauty's Bold New Campaign 'I Will'

British actor Jonathan Bailey steps into a new chapter as the face of Giorgio Armani Beauty's latest men's fragrance, I Will. Directed by acclaimed filmmaker Todd Field, the campaign follows Bailey through a cinematic journey of ambition, self-belief and transformation, reflecting the fragrance's message that success is driven by determination rather than chance.

The launch marks a significant moment for the Italian house, introducing its first new masculine fragrance line in more than two decades. Developed under the creative vision of the late Giorgio Armani, I Will celebrates confidence, authenticity and perseverance—values that have long defined the Armani legacy.

Already a familiar face within the Armani universe, Bailey brings effortless sophistication to the campaign, reinforcing the brand's timeless approach to modern masculinity. The result is a visually striking story that blends cinematic storytelling with refined elegance, positioning I Will as one of the year's most anticipated fragrance launches.

Hudson Williams Makes His Beauty Debut with SKIN1004

Canadian actor Hudson Williams has officially joined Korean skincare brand SKIN1004 as its newest global ambassador, turning an authentic love for the brand into a full-circle partnership. Known for his meticulous skincare routine and naturally radiant complexion, Williams has become an unexpected beauty icon, making him a natural fit for one of K-beauty's fastest-growing names.

The campaign embraces SKIN1004's minimalist philosophy, pairing clean visuals with the brand's signature focus on Centella Asiatica-powered skincare. Shot in Seoul, the imagery highlights Williams' effortless charm while reinforcing the idea that healthy skin begins with simplicity, consistency, and effective formulas.

For Williams, the collaboration feels especially genuine. Long before signing with the brand, he openly shared several SKIN1004 products as staples in his personal skincare routine, helping introduce the label to a broader international audience. That authenticity now takes center stage in a campaign that celebrates modern masculinity, self-care, and the growing global influence of Korean beauty

REY Merch Drop 3: Summer Affair Collection is OUT NOW

Against the timeless backdrop of Sir Paul Hotel, REY unveiled Merch Drop 3 — Summer Affair, an immersive summer experience where fashion, art and atmosphere merged into one unforgettable evening.

Presented through a curated summer photographic exhibition, a live fashion presentation and a carefully designed pop-up experience, the event captured the essence of the collection: effortless silhouettes, contemporary energy and the freedom of summer living.

SUMMER AFFAIR COLLECTION IS OUT NOW:

Summer Affair is a celebration of movement, confidence and individuality. Designed as a limited-edition collection, each piece reflects the REY approach to modern summer dressing — relaxed yet refined, minimal yet expressive. Every item has been produced in limited quantities, making each piece part of a unique chapter in the REY story. Once sold out, it will not be reproduced.

The collection introduces the return of REY favourites alongside new seasonal essentials: signature cropped T-shirts, fresh sleeveless designs, and elevated summer accessories including net bags and bucket hats designed to complete the ultimate holiday wardrobe.

Adding a new dimension to the collection, REY presents its first limited swimwear line, featuring statement speedos and swim shorts created for endless summer days — from poolside escapes to Mediterranean adventures.

With Summer Affair, REY transforms everyday pieces into memories — garments made to be lived in, photographed, and remembered.

ORDER REQUESTS:

submissions@reymagazine.com

Instagram Direct Message: @rey_magazine


Inside GCDS' Digitally Driven Spring/Summer 2026 Campaign

For its Spring/Summer 2026 campaign, GCDS transforms creative director Giuliano Calza's Milan apartment into a backdrop that celebrates the intersection of fashion, digital culture and the brand's playful identity.

Photographed by Carmine Romano, the campaign fuses contemporary menswear with the visual language of social media, incorporating memes, captions, hashtags and viral humour into the imagery. Rather than relying on a traditional studio, Calza's home offers an authentic Milanese setting that reflects both the label's heritage and its modern creative direction.

Blurring the lines between fashion editorial and digital storytelling, GCDS presents a campaign that feels fresh, irreverent and perfectly in tune with the way today's audience experiences menswear online.

Palomo Spain Celebrates WorldPride Amsterdam with a Special Pop-Up

Starting today, Palomo Spain brings its signature world to WorldPride Amsterdam with a dedicated pop-up at Geldersekade 58, running through 4 August. Visitors can discover the brand's newly introduced Classics collection alongside a curated selection of archive favourites and exclusive pieces offered at up to 50% off.

As part of the WorldPride celebrations, the Spanish fashion house will also partner with the Tom of Finland Foundation for an intimate luncheon on 3 August at Sofitel Legend The Grand Amsterdam. The gathering will bring together creatives, friends of both brands and members of the LGBTQIA+ community, celebrating the connection between fashion, art and queer culture.

With its roots firmly embedded in self-expression and inclusivity, Palomo Spain's presence at WorldPride Amsterdam reflects the brand's ongoing commitment to championing diversity while creating meaningful spaces for its global community.

Troye Sivan, Kelvin Harrison Jr. Among the Stars of Prada's Fall/Winter 2026 Campaign

Prada has unveiled its Fall/Winter 2026 campaign, bringing together Troye Sivan, Hunter Schafer, Kelvin Harrison Jr. and Chen Haoyu in a cinematic series that explores the beauty of everyday moments. Created by Miuccia Prada and Raf Simons, the campaign transforms ordinary scenes into intimate visual narratives where fashion becomes part of the story.

Directed by Academy Award-winning filmmaker Barry Jenkins, the campaign blurs the boundaries between cinema and photography, capturing spontaneous gestures, quiet emotions and natural movement. Rather than presenting traditional fashion imagery, each portrait feels like a still from an unseen film, inviting viewers to imagine the story unfolding beyond the frame.

Balancing portraiture with carefully composed still lifes, Prada continues to merge fashion, art and filmmaking into a single visual language. The result is a thoughtful campaign that highlights the Fall/Winter 2026 collection through authenticity, emotion and understated elegance.

WE LOVE Sam Salter in the Latest CDLP Campaign

CDLP has expanded its signature Essentials Collection with the introduction of Grey Melange, a timeless shade that has long been associated with classic underwear. While the colour has remained a staple for decades, recreating its distinctive marled finish in premium TENCEL™ Lyocell has presented a technical challenge. Following years of research and fabric development, the Swedish label has finally achieved the look, bringing Grey Melange to its underwear, ribbed tank tops, T-shirts, and socks.

Marking the launch is a campaign starring British performer Sam Salter, whose effortless presence perfectly complements CDLP's understated aesthetic. Captured inside a traditional South London laundromat, the imagery transforms an everyday routine into a refined expression of modern essentials, with Salter wearing the new Grey Melange boxer briefs and matching ribbed tank top.

The campaign was photographed and directed by CDLP co-founder and creative director Christian Larson, whose clean visual language highlights the collection's minimalist appeal. Blending timeless design with technical innovation, CDLP once again proves that even the most familiar wardrobe staples can be elevated through thoughtful craftsmanship and contemporary storytelling.

Tom Ford Introduces Tobacco Chocolat to the Private Blend Collection

Tom Ford Beauty has unveiled Tobacco Chocolat, the latest addition to its prestigious Private Blend fragrance collection. The new scent explores the rich intersection of smoky tobacco and luxurious dark chocolate, creating a sophisticated amber gourmand designed for those who appreciate bold, indulgent compositions.

At the heart of the fragrance is an exclusive Cocoa Smoke Accord, developed by blending slowly roasted tobacco leaves with pure dark chocolate through a specialised co-distillation process. Bright orange essence introduces a fresh citrus lift, while Akigalawood adds depth with its spicy, woody character.

The fragrance continues to unfold with an opulent trio of chocolate-inspired notes, combining cocoa smoke, rich dark chocolate, and creamy cocoa butter to create an irresistibly smooth centre. Tobacco leaf absolute reinforces the scent's signature warmth, complemented by earthy patchouli and the modern amber character of Ambrofix. A finish of Peruvian balsam brings soft balsamic richness with delicate vanilla undertones, leaving a refined and long-lasting trail.

Tom Ford Tobacco Chocolat is now available through the official Tom Ford Beauty online boutique at tomfordbeauty.com, as well as selected luxury retailers and department stores worldwide.

Timberland and Jacquemus Return with a Fresh Take on the Classic Boat Shoe

Timberland and Jacquemus have joined forces once again, unveiling their second collaborative release after the success of their debut partnership in 2025. For this latest chapter, the brands turn their attention to one of Timberland's most recognisable designs, reimagining the iconic 3-Eye Lug boat shoe through Jacquemus' distinctive summer-inspired aesthetic.

The new Timberland x Jacquemus Authentic Boat Shoe is presented exclusively in Lagoon Blue, a vibrant hue introduced in Jacquemus' Spring/Summer 2027 collection, Le Bonheur. The colour draws inspiration from the geometric elegance of Art Deco architecture and the bold palette of the 1980s Memphis design movement, giving the heritage silhouette a contemporary seasonal update.

Constructed from premium leather, the shoe features a matching leather lining and Timberland's signature lug outsole, balancing durability with elevated craftsmanship. Tonal branding, including the iconic Timberland tree logo, blends seamlessly into the monochromatic design, while refined metallic eyelets and polished lace tips introduce subtle Jacquemus detailing.

By combining Timberland's outdoor heritage with Jacquemus' modern approach to colour and design, the collaboration delivers a versatile summer shoe that feels both classic and contemporary.

The Timberland x Jacquemus Authentic Boat Shoe retails for €250 and is now available through the official Jacquemus and Timberland websites, as well as selected stores from both brands worldwide. Additional retail partners are expected to receive the release later this summer.

WE LOVE Celine's Infinite Possibilities Silk Scarf Campaign

CELINE unveils Infinite Possibilities, a new campaign celebrating the timeless elegance of silk scarves through a contemporary lens. Captured by photographers Eijin Ota and Victor Brun, the campaign spotlights a curated selection of beautifully crafted carré scarves, reimagining one of the Maison's most iconic accessories as a canvas for creativity and storytelling.

At the heart of the collection is a specially developed silk twill, selected for its denser weave and luminous drape. The refined fabrication enhances the richness of each colour and the precision of every printed detail, elevating every design into a wearable work of art.

The scarf collection continues CELINE's Infinite Possibilities series, following the introduction of collectible charms at the end of last year. Together, these accessories complement both the women's and men's runway collections, offering versatile pieces that seamlessly blend craftsmanship, heritage and modern style.

With Infinite Possibilities, CELINE once again proves that the smallest details can make the strongest statement, transforming a classic wardrobe essential into an expression of individuality and artistic vision.

Check out the campaign below.

getting ready

A REY Exclusive Bedtime Story, produced in Berlin, Germany.

Photographed by Dario Monzione

Starring Robin Riesch

Mariusz Przybylski Celebrates 20 Years with "KICK OFF" in Berlin Fashion Week

Twenty years in, Mariusz Przybylski isn't looking back—he's pushing forward. Widely recognized as one of Poland's leading fashion designers, Przybylski has built a distinctive design language rooted in impeccable tailoring, contemporary masculinity, and refined craftsmanship. Returning to Berlin Fashion Week, he unveiled KICK OFF, a collection that celebrates two decades of creative evolution while reaffirming the vision that has defined his label since its inception.

Presented at Berlin's newly opened FASHION BLOCK, the show also carried a symbolic significance. More than a decade after debuting on Berlin's international fashion stage, the designer returned to the city that played an important role in his career, this time marking one of the biggest milestones of his journey.

With KICK OFF, Przybylski explored the intersection of classic tailoring and modern sportswear influences, delivering a wardrobe that balances precision with ease. Clean silhouettes, confident proportions, and meticulous construction reflected the designer's signature aesthetic, while contemporary styling introduced a fresh perspective that felt both sophisticated and effortless.

The presentation not only celebrated the 20th anniversary of the brand but also highlighted Przybylski's continued relevance within today's menswear landscape. Rather than revisiting the past, KICK OFF looked ahead, presenting a confident vision of modern dressing that remains true to the designer's identity while embracing the future.

Check out below some of our favourite looks:

Photography by @fashionimages.eu ( marius_przybylski instagram)

The New Balance 950 Campaign starring Cooper Flagg

Drawing inspiration from iconic basketball sneakers of the mid-1980s, New Balance unveils the 950, a new silhouette that brings archival design into the present. Crafted in leather and suede, the sneaker pairs vintage proportions with refined details, including an oversized toe box, a padded "N" emblem, and a basketball-inspired tongue label. The result is a versatile style created for life both on and beyond the court.

Fronting the global campaign is NBA standout and New Balance ambassador Cooper Flagg, joined by his siblings in a story that celebrates family, connection, and individuality. More than a sneaker launch, the campaign reflects the brand's vision of merging sport, culture, and everyday style.

SIGNAL ERROR

A REY Exclusive Editorial, produced in Madrid, Spain.

Photography & Creative Direction Dito Oter

Styling Jama

Muah: Diego Vitaller

Starring Guillermo Mate @ Wanted Agency

Assistant & Lightning: Cristhian Valenzuela

Digital Retouch: Alfredo Reybra

One To Watch: Super-Short Shorts, Sharp Tailoring And The EGONLAB Effect

One of the most exciting names on the Paris menswear calendar, EGONLAB returned to Paris Fashion Week with its Spring/Summer 2027 collection, Ataraxia, further cementing its reputation as a label to watch. Founded by Florentin Glémarec and Kévin Nompeix, the French brand has built a loyal following through its distinctive blend of sharp tailoring, rebellious energy, and contemporary storytelling.

Presented during Paris Fashion Week Men's Spring/Summer 2027, the collection continued EGONLAB's exploration of modern masculinity, balancing structure with freedom and tradition with experimentation. Signature tailoring was softened with a sense of ease, while one of the season's most talked-about elements came in the form of ultra-short shorts, a bold statement that challenged conventional menswear proportions and reinforced the brand's fearless approach to dressing.

The daring silhouettes felt provocative without losing sophistication, capturing the confidence and individuality that have become central to the EGONlab universe. Combined with precise craftsmanship and a strong artistic vision, the collection demonstrated the label's ability to push menswear forward while remaining distinctly wearable.

While major luxury houses dominated headlines this season, EGONLAB once again proved why it remains one of Paris fashion's most compelling independent voices. With every collection, the brand refines its unique visual language while pushing menswear into new territory — making it one of the standout labels shaping the future of French fashion.

Check out below some of our favourite looks:

Controlled Desire: Saint Laurent Summer 2027

Saint Laurent’s Men’s Summer 2027 collection unfolds like a deliberate refusal of excess—an exercise in control, silence, and charged minimalism. Presented during Paris Fashion Week inside Fujiko Nakaya’s immersive Cloud #07156 installation at the Bourse de Commerce, the show dissolved the boundary between clothing and atmosphere, placing the audience in a space where visibility itself felt unstable.

Rather than chasing spectacle, the collection reflects on our cultural addiction to overstimulation—the constant urge for louder statements, faster cycles of attention, and endless exposure. Against that backdrop, it proposes a quieter form of intensity: one rooted in restraint, absence, and precision.

The palette moves through muted greys, grounded browns, deep blacks, softened beiges, and punctuations of orange, ochre, claret, lime, gold, and powder blue. These tones don’t compete; they layer, suggesting emotion through subtraction rather than emphasis.

Under Anthony Vaccarello, tailoring becomes the main language of seduction. Garments sit higher on the body, reshaping proportion with subtle tension. Trousers fall straight or softly pleated, while familiar pieces—ribbed V-neck knits, structured waistcoats, and tailored jackets—are refined into sharper, more distilled silhouettes. The effect is less about reinvention and more about editing down to essence.

Dolce & Gabbana SS27: Embroidered Memory, Sculpted Tailoring, and Sun-Faded Luxury at Milan Fashion Week

There are shows that whisper. And then there is Dolce & Gabbana—a house that has never learned moderation, nor ever needed it.

For Spring/Summer 2027, the Italian duo returned to Milan with Vacanze Siciliane, a collection that did not attempt to reinvent the brand, but instead sharpened its identity until it felt almost architectural. This was not nostalgia. It was reaffirmation. Sicily, once again, was not a theme—it was a law.

Presented inside a cinematic Mediterranean set, the runway unfolded like a heatwave memory: stone terraces, coastal light, and a fantasy of southern escape where tailoring meets sunburnt sensuality. The message was immediate—this is menswear built for exposure, not protection.

The collection oscillated between discipline and indulgence. Tailoring remained sharp, broad, and unmistakably Italian, but it was constantly interrupted by pleasure: laser-cut suits designed for airflow, softened trousers that fell like liquid, and shirts that carried the weight of postcards, citrus prints, and fragmented holiday imagery.

Nothing here was shy. Yet nothing felt chaotic. The balance was deliberate—controlled excess, engineered seduction.

Embroidery became language. Coral-like beading, crystal clusters, and hand-finished surfaces turned garments into tactile surfaces rather than simple clothing. Denim was no longer casual—it was ornamented memory. Knitwear became skin. Even the most structured jackets carried traces of erosion, as if heat itself had softened their edges.

Accessories extended the narrative. Oversized travel bags suggested escape without destination. Footwear leaned into craft rather than statement, woven and sculpted like objects recovered from a Mediterranean past that never fully existed, but feels emotionally accurate.

And then came the white.

The closing sequence dissolved everything into purity—an all-white procession that felt less like an ending and more like erasure. After all the ornament, all the color, all the Sicilian noise, the final gesture was silence in fabric form.

If there is a contradiction at the heart of Dolce & Gabbana, it is this: they design as if restraint is impossible, and then prove it can exist—just heavily decorated.

This season, they did not chase relevance. They doubled down on identity. In an industry obsessed with reinterpretation, Vacanze Siciliane insisted on something far more radical: continuity without apology.

And in that refusal to dilute themselves, they remain exactly what they have always been—unmistakably, uncompromisingly loud.

Watch the full show below:

Veil

A REY Conceptual Editorial, photographed in Nicosia, Cyprus.

Photographed by Conchalantt & Nikoletta Assioti

Creative Direction Conchalantt

Starring Constantinos Tsiakkas

JW Anderson Blends Fashion, Craft And Nature For Spring/Summer 2027

JW Anderson has unveiled its Spring/Summer 2027 lookbook, photographed by Heikki Kaski and styled by Benjamin Bruno. The cast features a close circle of Jonathan Anderson's creative collaborators, including art collector Ivor Braka, ceramicist Akiko Hirai, model Dree Hemingway, and writer Dr James Fox.

The collection revisits signature JW Anderson silhouettes through texture, craftsmanship, and relaxed proportions. Distressed Japanese denim, draped eveningwear, oversized tailoring, and the return of the fold-over trouser and twist jean reflect the house's playful approach to construction. Inspired by the natural world, the palette mixes earthy tones with bursts of color, while knitwear showcases references to Irish heritage, wildflowers, and traditional craftsmanship.

Beyond fashion, the seasonal offering expands into home and garden objects, including handcrafted stools, vintage linen cushions, Wedgwood ceramics, willow hampers, parasols, and artistic collaborations. Blurring the boundaries between fashion, design, and craft, the lookbook celebrates creativity in all its forms.