WE LOVE Loewe's Fall 2026 Pre-Collection Campaign

LOEWE unveils its Fall/Winter 2026 pre-collection campaign through the lens of photographer Talia Chetrit, set against the volcanic landscapes of Tenerife. The imagery continues the evolving visual identity shaped by creative directors Lázaro Hernández and Jack McCollough — instinctive, tactile, and quietly undone.

Starring Eva Victor, Levon Hawke, Seydou Sarr, and brand ambassador Isla Johnston, the campaign balances ease with precision. Leather dominates through relaxed trousers, oversized outerwear, and cropped silhouettes, while sportswear pieces — from anoraks to wraparound Speed Shield sunglasses — are reworked through LOEWE’s experimental approach.

Accessories remain central to the story. The Amazona 180 returns in new proportions, accompanied by the Layer Flamenco clutch, the Scarf bag, and the mini Cala bag — each reinforcing the house’s focus on craftsmanship as both function and form.

For Hernández and McCollough, Tenerife’s raw volcanic energy mirrors the spirit behind the collection itself: instinctive, sensory, and alive with contrast.

Between Light & Skin

A REY Exclusive Editorial, photographed in Graz, Austria.

Photographed by P.C.P Fotografie

Starring Tobias.

Phillip notes:

"Between Light and Skin" is a visual exploration of intimacy, silence, and the relationship between body and space.

Set in the soft natural light of a quiet interior, this series reflects vulnerability, strength, and the beauty of unguarded presence.

The human body becomes both subject and architecture — shaped by shadow, framed by windows, and suspended between exposure and privacy.

Tommy Hilfiger Heads Poolside for Summer 2026

Tommy Hilfiger dives into Summer 2026 with a swimwear campaign that feels effortless, sun-soaked, and unmistakably classic Americana. Photographed by Misha Taylor and styled by Géraldine Saglio, the story unfolds against a cinematic backdrop of cypress-lined gardens, white stone architecture, and a pool shimmering in Hockney-blue tones.

Fronted by Francisco Henriques, Hamid Onifadé, and Kai Paula, the campaign captures the relaxed rhythm of summer through pieces designed for movement and ease. Short-cut swim trunks, elastic waists, and lightweight silhouettes keep the mood uncomplicated and wearable.

A mint pair embroidered with the iconic logo, yellow striped shorts, and navy diamond-print swimwear define the collection’s core palette — playful without losing the brand’s polished identity. Signature details, like the red baseball cap stamped with the flag logo, ground the campaign in unmistakable Tommy codes.

Rather than staging perfection, Tommy Hilfiger focuses on atmosphere: friends by the pool, sunlight on skin, and the kind of summer that feels spontaneous rather than styled.

JW Anderson’s Summer Series Finds Paradise in Craft

JW Anderson leans into tropical escapism for its latest Summer Series — but in true Jonathan Anderson fashion, the result is less obvious resortwear and more an exercise in texture, proportion, and playful precision. Set inside a lush greenhouse and captured by photographers Tanya and Zhenya Posternak, the campaign trades beachside clichés for something more intimate and tactile.

At the center is a collection built around craft. Cropped knits, glossy shorts, raffia textures, woven leather, and crochet detailing create a layered summer wardrobe that feels both whimsical and sharply considered. Tropical references appear throughout, from citrus and chameleon charms to botanical-inspired accessories that bring a surreal edge to otherwise polished silhouettes.

Accessories steal the spotlight. Sculptural woven bags, beaded details, and the now standout leaf-shaped slides push the collection into signature JW territory — where utility meets irreverence, and craft becomes statement.

What makes this capsule resonate is its restraint. Even at its most playful, Summer Series never slips into costume. Instead, Jonathan Anderson turns tropical dressing into something smarter: a study in surface, silhouette, and summer reimagined through texture.

Inside Dior’s New Dioriviera Campaign

For Summer 2026, Dior returns to the Mediterranean with a new chapter of Dioriviera — this time trading postcard-perfect Riviera fantasy for something quieter, moodier, and far more cinematic.

Shot by Gray Sorrenti, the campaign unfolds with a slower rhythm, balancing refined interiors against the raw beauty of the French landscape. The result feels intimate and self-possessed, capturing summer less as spectacle and more as atmosphere.

The collection itself stays rooted in house signatures: fluid tailoring, Breton stripes, Dior Oblique details, and a palette of dusty rose and azure blue. Accessories ground the story, with oversized messenger bags and espadrilles adding a travel-ready ease that feels distinctly Dior.

What makes this Dioriviera chapter stand out is its restraint. There’s no rush for escapist glamour, no overworked fantasy. Instead, it lingers in stillness — proving that for Dior, summer luxury is most powerful when it whispers.

EDITOR’S PICK: Jacob Elordi Steps Into the Bleu de Chanel Era

Not breaking news — but worth your attention now.

Jacob Elordi is the new face of Bleu de Chanel, marking a clear shift for the house after years of introspective, auteur-led campaigns. He succeeds Timothée Chalamet, closing a long chapter that also included Gaspard Ulliel — both figures of a more poetic, inward-looking masculinity shaped by cinematic storytelling.

This time, Chanel changes the tone. The new campaign for Bleu de Chanel L’Exclusif — a deeper, more concentrated take on the original — leans into presence over introspection. Behind the lens is Alfonso Cuarón, whose direction signals a move away from abstraction and into something more immediate, physical, and charged with tension.

Where past films explored freedom through thought and distance, this new chapter suggests something more embodied — desire, movement, and control. It’s a recalibration that aligns with Elordi’s screen persona: composed, magnetic, and impossible to ignore.

The result feels deliberate. Less monologue, more momentum. Less dream, more impact.

Not new — but a shift you can’t overlook.

GENERATION GUCCI: Demna photographs The New Campaign

Gucci unveils GENERATION GUCCI, a campaign spotlighting a new wave of individuals shaping the house’s identity today. Captured by Demna, it reflects a shift toward a more personal, collective vision of Gucci.

The collection blends eras with ease — archival references meet contemporary cuts through sharp tailoring, leather and suede sets, and softly structured outerwear. Silk pieces with equestrian motifs echo the house’s heritage, reworked for now.

Footwear stays minimal and precise, from ballet flats extended into menswear to lightweight loafers inspired by dance. Accessories ground the collection: the Jackie 1961 and Dionysus return in updated forms, alongside new silhouettes like the Lunetta Phone+ and Paparazzo bag, defined by signature Web and Horsebit details.

With GENERATION GUCCI, Gucci reframes its codes — not as nostalgia, but as a foundation for what comes next.

Check out some of our favourite shots:


Madonna Takes Over Grindr for CONFESSIONS II

The dancefloor has always had a queen — and her name is Madonna.

For decades, she hasn’t just made music for clubs — she’s shaped what the club is: a space of freedom, identity, and collective release. Her connection with the LGBTQ+ community runs deeper than influence; it’s part of her foundation.

Now, she steps back into that space with Confessions II — a project that feels less like a comeback and more like a reclamation. Pulsing, unapologetic, and built for bodies in motion, the album channels the raw energy of the dancefloor as ritual.

To mark the moment, Madonna is meeting her audience where it lives today: inside Grindr. The collaboration brings exclusive content, intimate access, and a sense of immediacy that mirrors the culture she helped create — direct, communal, and global.

Because this has never been a one-way relationship. The community doesn’t just celebrate icons — it builds them, amplifies them, and turns music into movement.

With Confessions II, Madonna isn’t revisiting the dancefloor. She’s reminding everyone who it belongs to.

Check out more on Grindr.com

Dolce & Gabbana and Ray-Ban reimagine the Aviator

Dolce & Gabbana and Ray-Ban unite for a collaboration that revisits one of eyewear’s most iconic silhouettes. Ahead of Ray-Ban’s 90th anniversary, Domenico Dolce and Stefano Gabbana reinterpret the Aviator through two distinct models: Shooter and Outdoorsman II.

The Shooter draws directly from archival references, defined by a bold structure, a mother-of-pearl top bar, and an integrated cigarette holder—details that evoke a refined, vintage sensibility. Teardrop lenses appear in a spectrum of tones, from orange and pink to green, blue, and yellow, offered in both mirrored and clear finishes. A slim metal frame preserves the classic pilot shape while introducing a subtle rimless effect.

In contrast, the Outdoorsman II adopts a more understated approach. Its pronounced top bar adds a graphic edge, while the lightweight frame plays with negative space to enhance the silhouette. The lenses, available in muted shades including blue, dusty rose, beige, brown, and green, maintain the same mirrored and clear variations.

Both designs feature dual branding applied with precision and are accompanied by an exclusive leather case with a gold-tone strap and clasp, designed to function as an accessory—attachable to a handbag or belt.

The campaign, captured by Gray Sorrenti, presents the collection through a contemporary, fashion-driven lens.

Alexander McQueen Introduces the Boxe Sneaker

Alexander McQueen expands its footwear offering with the introduction of the Boxe sneaker—a sleek, low-profile design rooted in the codes of classic boxing footwear.

Crafted from supple, padded leather, the silhouette is defined by its streamlined construction and refined finish. A contrasting McQueen logo insert adds a subtle yet distinctive accent.

Drawing from the traditional aesthetics of boxing shoes, the design is reinterpreted through the house’s signature lens, balancing retro influence with a sense of subversive strength. The result is a sneaker that feels both familiar and directional.

The Boxe is available in black, white, red, and silver leather, alongside mixed-material versions in blue, white, and beige that combine leather, nylon, and suede. The model is now available in stores and online.

Structured Fragility

A REY Exclusive Fashion Editorial, produced in Limassol, Cyprus.

Photographed by Michael Geo

Styling & Direction Christos Christou

starring Dancer and Choreographer Marios Charalambous

PUMA x Jil Sander Refine the K-Street

PUMA and Jil Sander continue their evolving collaboration with a new iteration of the K-Street, following the revival of the King Avanti in late 2025.

Designed under the direction of Simone Bellotti, the sneaker reflects a philosophy of purity, precision, and restraint. Its streamlined silhouette features a close, contoured fit and an ultra-thin sole, designed to follow the natural line of the foot while balancing softness with structure.

The K-Street’s fluid shape conveys a sense of movement, with sinuous lines extending from the Formstrip through to the sole. Drawing from sport, the upper references PUMA’s archival H-Street running spike, while the sole takes inspiration from karate—informing both its construction and name.

Offered in perforated suede, canvas, and nylon across muted and vibrant tones, the design is finished with co-branded detailing. The unisex model launches globally from April 8, 2026, with select variations exclusive to Jil Sander retail and online channels.

Midnight Drive

A REY Exclusive Editorial, photographed in Nicosia, Cyprus.

Photographed by Stavros Christodoulou

starring EdiGrabar

Jean Paul Gaultier Reveals Campaign for Duran Lantink’s Debut Collection

Jean Paul Gaultier enters a new era with the unveiling of “Junior,” the first collection by Duran Lantink for the house. Marking a significant shift toward ready-to-wear, the Spring/Summer 2026 campaign sets the tone for a renewed creative direction—one that balances heritage with reinvention.

Captured by renowned photography duo Inez and Vinoodh and styled by Jodie Barnes, the campaign delivers a sharp visual narrative rooted in the spirit of the late 1980s. The imagery explores bold silhouettes, theatrical glamour, and a sense of character-driven play—elements long associated with the house’s DNA, now reinterpreted through Lantink’s lens.

The cast—Leon Dame, Signe Veiteberg Michaelsson, Emaan Zishan, and Marte Mei Van Haaster—embodies this vision with striking presence. Each image feels both nostalgic and forward-facing, merging archival references with a contemporary edge.

With “Junior,” Jean Paul Gaultier signals a deliberate evolution: a move into structured ready-to-wear that maintains the house’s expressive core while opening the door to a broader, modern audience.

unseen reverie

A REY Exclusive Fashion Editorial, produced in New York City.

Photographed by M. Cooper

starring Nick J. Ross @ State Management

Emporio Armani Revisits the Armani Jeans Archive with New Capsule Collection

Emporio Armani turns to its past to redefine denim for the present, revisiting the legacy of Armani Jeans through a focused new capsule collection.

Originally launched in 1981, Armani Jeans captured the spirit of premium denim at a time when fashion, celebrity, and aspiration were tightly intertwined. The line became synonymous with elevated everyday wear—jeans that didn’t just fit well, but photographed effortlessly, shaping the visual identity of luxury denim for an entire generation.

Today, that legacy is reinterpreted with a contemporary lens. At the center of the capsule are cloud-wash wide-leg jeans, defined by a marbled acid treatment that gives depth to their relaxed silhouette. The aesthetic feels both archival and current—an intentional echo of the brand’s original DNA.

Fronting the campaign, Henry Rank embodies this balance of nostalgia and modernity. Styled in a light-wash denim western shirt worn open and paired with a leather belt, the look reflects a confident, undone approach to classic denim dressing.

Elsewhere, the collection leans into subtle archival cues. A mid-wash trucker jacket and dark straight-leg jeans round out the offering, while understated branding—like the signature eagle embroidered on the back pocket and the AJ logo stitched into the shirt’s back yoke—keeps the focus on form, texture, and legacy.

With this capsule, Emporio Armani doesn’t simply revisit the past—it refines it, distilling decades of denim history into a collection that feels quietly relevant now.

LOEWE Perfumes Introduce the NEW Aire Sutileza Elixir

LOEWE Aire Sutileza Elixir Eau de Parfum reinterprets the original LOEWE Aire Sutileza fragrance with a higher, more resonant concentration of essential oils.Floral, fruity and musky, with notes of pear, bergamot and lemon unfolding to reveal orange flower, jasmine sambac and magnolia, the LOEWE Aire Sutileza Elixir Eau de Parfum is underlined by vetiver, sandalwood and musks, and enriched by the raw and authentic aspects of the LOEWE Accord.

This is an exclusive note created by our perfumer, and is based on the complex, resinous scent of the Spanish Rockrose wildflower –LOEWE’s fragrant DNA.
The entire LOEWE Aire family is inspired by the pure and fresh air all around us, uplifting, elemental and life-giving. It captures a sense of freedom, resilience and vitality.LOEWE Aire Sutileza Elixir comes in the house’s signature block-shaped glass flask in a gradient of leaf green, echoing the tone of the original fragrance. The flask is topped with a tactile wooden cap.

Bottega Veneta Spring 2026 Campaign

Under the direction of Louise Trotter, Bottega Veneta strips luxury back to instinct. For Spring 2026, clothing is no longer treated as precious—it simply exists, worn with ease, without performance.

Captured through the lens of Juergen Teller, the campaign rejects polish in favor of something more immediate, more real. Model Saul Symon moves through the frames with an almost indifferent elegance, embodying a man who wears luxury as if it were second nature.

In one image, he stands beside a headless garden statue, wrapped in an oversized leather trench layered over a chalk-stripe suit. A yellow Intrecciato woven bag rests casually at his side—less a statement piece, more an afterthought, carried with the nonchalance of a daily errand.

Elsewhere, the mood shifts but the attitude remains. Surrounded by bare rose canes, Saul appears in an overshirt cut to the knee, paired with matching shorts in a single, uninterrupted tone. The look is so resolved in itself that color ceases to demand attention—becoming instead something felt, not noticed.

With this campaign, Bottega Veneta proposes a quiet radicalism: luxury not as spectacle, but as habit.

Romain Berger: Staging Desire Between Cinema and Fiction

In the visual universe of Romain Berger, every image feels like a scene paused mid-story. Photographer, scenographer, filmmaker, and art director, Berger constructs worlds where cinema and photography collide, creating images that function as suspended narratives rather than simple portraits.

Atmosphere is everything. Color, lighting, and composition are meticulously orchestrated to build emotionally charged environments where each frame feels deliberate and theatrical. Berger’s practice exists at the intersection of staging and fiction, transforming photography into a space where storytelling unfolds without words.

At the center of his visual language is the male body. Rather than serving as a manifesto, it becomes a recurring symbol within Berger’s carefully constructed scenes. Through this approach, he examines cultural codes, familiar clichés, and contemporary archetypes, presenting masculinity as something performative, stylized, and open to interpretation.

While his work often resonates with queer visual culture, Berger avoids framing it as an overtly militant statement. Instead, the imagery naturally reflects the worlds and identities that shape his personal experience. The result is a body of work that feels both intimate and universal—images that invite viewers to enter a space where conventions are quietly challenged and emotions remain just beneath the surface.

Each photograph stands as its own autonomous fiction. Berger’s cinematic eye is deeply informed by filmmakers and visual artists whose work reshaped the aesthetics of desire and identity. Among his influences are directors such as Rainer Werner Fassbinder, Wong Kar-wai, and Gregg Araki—as well as iconic image-makers like David LaChapelle, Robert Mapplethorpe, and Tom of Finland.

In 2022, Berger published his first photographic book, Life’s a Cabaret, with Men On Paper Art—a retrospective gathering three years of creative work. He also contributed to Sex Utopia, a collective publication featuring major artists including Pierre et Gilles and Bruce LaBruce.

Over the past seven years, Berger’s work has been exhibited internationally in galleries and featured in magazines worldwide, steadily establishing a distinctive voice within contemporary image-making. His practice blurs the boundaries between cinema, fashion, and art photography—creating visual fictions that linger long after the viewer looks away.

For Berger, the photograph is never just an image. It is a moment suspended between fantasy and reality, where narrative, desire, and aesthetic precision come together to form a world entirely of his own.

Inside Celine Fall Winter 2026: The Men’s Looks and Details We Love

At Paris Fashion Week, Michael Rider presented his third collection for Celine at the historic Institut de France. For REY, the focus naturally falls on the men’s looks — and this season they carried a relaxed confidence that felt instinctive rather than calculated.

The menswear silhouettes moved with ease. Trousers were tucked in or gently flared at the ankle, creating a casual but deliberate line. Necklines twisted and wrapped in unexpected ways, while feathers scattered through slightly messy hair added a playful irreverence. The clothes felt wearable and fluid, designed to mix easily with each other or slip naturally into an existing wardrobe. What stood out most was a subtle eccentricity — a willingness to let pieces feel a little offbeat without losing their polish.

Accessories, always a strong pillar of the house, remained central. Bags and sunglasses reinforced the brand’s established codes, but scarves quietly stole the spotlight. For those who collect vintage Celine, this season’s designs already feel like the future classics.

In a letter accompanying the collection, Rider spoke about confidence and intuition, rejecting the need for heavy conceptual frameworks. Instead, he celebrated style as something personal and instinctive. The message resonates strongly through the menswear: great clothes worn with individuality, where imperfection, character, and personal attitude matter more than rigid fashion formulas.