Roman Cowboy
A REY Exclusive Fashion Editorial produced in Rome, Italy.
Photographed by Dario Tucci
Styling Lavinia Lucci
Starring Adenew Amore
March's Favourite: Burberry Hero Elixir de Parfum
Burberry expands its fragrance universe with Burberry Hero Elixir de Parfum, a new chapter in the Hero line. The scent explores a more layered vision of masculinity, balancing strength with vulnerability and presenting courage as something quieter and more introspective.
Created by master perfumer Aurélien Guichard, the composition revisits the signature structure of the original Hero fragrance. At its core remains the trio of cedarwood notes, now reinterpreted through a deeper and more sensual lens. Amber and smoky undertones are amplified by a dark leather accord, giving the fragrance a richer, more intense woody character.
ROAR
A REY Exclusive Portrait Series produced in Athens, Greece.
Photographed by Matthew Allatsatianos
Introducing ROAR from ACE Models
Rosalía Leads the New Balance 204L Campaign
There comes a point in every great sneaker release when the shoe moves beyond product and becomes part of someone’s style — shaping how they dress, move, and carry themselves. With the launch of the 204L, New Balance leans into that idea, tapping Rosalía to bring the moment to life.
The artist, who became a global ambassador for the brand in 2025, returns as the face of the new campaign. Shot by photographer Renell Medrano, the visuals move away from traditional sportswear imagery. Instead, they place the New Balance 204L inside Rosalía’s own aesthetic universe — where fashion, personality, and everyday attitude naturally collide.
Tom Ford Fall Winter 2026 by Haider Ackermann: Our Favourite Looks
For the Autumn/Winter 2026 season, Haider Ackermann presented his vision for Tom Ford with a sharp sense of tension—balancing polished luxury with something darker, more subversive.
The collection moved effortlessly between two archetypes: the jet-setting rockstar and the eerily precise businessman reminiscent of Patrick Bateman from American Psycho. Ackermann explored this duality through a wardrobe that felt both glamorous and slightly dangerous, where impeccable tailoring met an undercurrent of menace.
Silk bombers paired with tailored grey trousers suggested effortless travel elegance, while striped mohair knits and leather pieces added texture and attitude. Crocodile jackets, lace-up trousers and relaxed denim introduced a raw sensuality, while sharply cut ‘80s-inspired suits and contrast-collar shirts nodded to corporate power dressing with a seductive twist. Eveningwear appeared sleek and deliberate, carrying the unmistakable confidence associated with the house.
Accessories and styling amplified the mood. Many looks were finished with black leather gloves and slicked-back hair, reinforcing the collection’s sleek yet intimidating aesthetic. The effect was cinematic: models looked as though they were heading either to a private airport lounge or somewhere far more clandestine.
Among the standout pieces was a sharply tailored raincoat—an understated yet powerful reminder of the brand’s signature sophistication. In Ackermann’s hands, it became part of a wardrobe designed for nights that blur the line between elegance and intrigue.
With this collection, Ackermann proved that the seductive spirit of Tom Ford remains alive, even as it evolves. The result was a show where sexuality was anything but subtle—confident, polished, and just dangerous enough to keep things interesting.
Check out below our favourite looks:
Burberry Marks 170 Years with a Tribute to the Iconic Trench Coat
170 years is a rare milestone in fashion — an industry where even the most established houses can struggle to keep pace with change. Yet Burberry continues to evolve while remaining firmly rooted in its identity.
Founded in 1856 by Thomas Burberry, the British label built its reputation on innovation and practicality. Central to that legacy is the trench coat, originally developed in the late 19th century as a weather-resistant garment designed for protection and mobility. Over time, it has become one of fashion’s most recognizable pieces — balancing function with timeless elegance.
To celebrate its 170th anniversary, Burberry presents The Trench: Portraits of an Icon, a campaign photographed by Tim Walker. The series features 23 cultural figures captured in striking black-and-white portraits, where subtle gestures — a raised collar or loosely tied belt — highlight the effortless attitude the coat brings to its wearer.
Among the participants are Kate Moss, Jonathan Bailey, Kendall Jenner, Kid Cudi, and Teyana Taylor, forming a cross-generational portrait of contemporary culture.
Accompanied by a short film set to music by Blur, the project captures candid moments between cast and crew, celebrating creativity, individuality, and the enduring relevance of the trench — a symbol that continues to define Burberry more than a century later.
Ann Demeulemeester's first boutique in Milan
Ann Demeulemeester has unveiled a new Milan address at Via Monte Napoleone 22, placing the brand at the center of the city’s luxury quarter. Housed in a former refectory, the boutique becomes the label’s second mono-brand store worldwide, after Antwerp.
Conceived under the direction of creative director Stefano Gallici, the 214-square-meter space unfolds across two levels connected by a staircase, with a private VIP room upstairs. Stripped-back walls, raw plaster, oxidized zinc, and black Italian herringbone wood define a restrained palette of black, white, and grey. The ceiling echoes the geometry of the floor, creating a subtle architectural rhythm.
Custom furnishings reinterpret historical forms with contemporary proportions, balancing weight and emptiness. Black linen seating and soft drapery temper the austerity, while large white canvases frame the collections in quiet focus. The opening coincides with an exclusive preview of Spring/Summer 2026 — Gallici’s latest vision for the house.
MM6 MAISON MARGIELA FW26 Show: Our Favourite Looks
MM6 Maison Margiela staged its Fall/Winter 2026 show inside Milano Centrale, a setting defined by transit and impermanence. It was a space made for departures and arrivals — and the collection leaned into that tension.
The presentation openly embraced its own artifice: a runway framed as everyday life. Commuters drifted through the scene. Some dressed to disappear into the crowd, others styled for attention. Each figure felt familiar yet heightened — characters drawn from reality, sharpened into fashion archetypes. In this in-between place, anonymity and visibility collided, turning the ordinary rhythm of movement into performance.
Demna’s Highly Anticipated Gucci Debut Lands in Milan
Milan Fashion Week has seen its share of entrances, exits, and expectations. But when Demna takes the reins of a house like Gucci, the industry holds its breath. The Georgian designer, known for redefining luxury through the lens of the everyday, has spent years building a world where a hoodie can carry as much weight as a gown. So what happens when that sensibility meets the marble halls of Italian heritage?
The answer, unveiled in a monumental, museum-like space surrounded by classical statuary, is less a revolution than a recalibration. Demna calls it Primavera, a palette of stylistic propositions for the people Gucci already speaks to, and those he hopes it will speak to next. It is a collection built on pragmatism, on clothes that require no pseudo-intellectual justification. They simply exist to be worn, to be enjoyed.
The clothes are about product. That is what Gvasalia keeps coming back to. Silhouettes, textures, materials. Lightness, ease, comfort. Body-aware shapes. There are seamless garments cut as close to the body as possible. Invisible heat-sealed edges. Engineered curved hems. Jackets appear multiple times. Low-cut jackets and horizontal pockets give things a streetwear posture. New shapes appear. Tracksuits merge into new forms. Leggings fuse with trousers. Jackets and tops become one ultra-fitted piece.
Footwear anchors the collection in the everyday. Manhattan, Demna’s first sneaker for Gucci, combines an ultra-minimal basketball shape with the slip-on ease of a mocassino. The Giovanni and Cupertino loafers erase the stiffness of traditional leather shoes, softening them into something that moves with you rather than against you.
Throughout the presentation, the soundtrack (five distinct genres curated by Loki) mirrors the collection’s juxtapositions. It is classical and contemporary, chaotic and cohesive, much like the mix of archetypes on the runway.
LOEWE SS26 Campaign by Jack McCollough and Lazaro Hernandez
At Loewe, a new chapter begins with striking immediacy. For their first campaign at the house, creative directors Jack McCollough and Lazaro Hernandez introduce a vision that feels instinctive, tactile, and unapologetically physical.
The Spring/Summer 2026 visuals extend the narrative introduced in the teaser images released ahead of their October debut. Captured by photographer Talia Chetrit, the campaign gathers a cast of emerging actors from theatre and cinema — performers trained to treat the body as both medium and message. Their physical awareness becomes central to the story. Every pose feels intentional, every gesture charged.
Shot outdoors under unforgiving sunlight that carves sharp, graphic shadows — and later against the intimacy of night — the images pulse with tactile intensity. Skin meets leather. Light skims across heat-sealed jackets, emphasizing their sculptural edge. Shredded leather jeans invite touch. Vibrant tops appear twisted and placed mid-motion, as if shaped by instinct rather than styling. The garments do not simply dress the body; they react to it. They cling, contour, expose. Fabric and flesh exist in dialogue, each heightening the other.
The still lifes echo the same sensual force. The Amazona 180, softened and slouched in its single-handle silhouette, resists rigidity. It feels lived-in, suggestive. A lacquered aqua shoe paired with a sharply contrasting sock amplifies this tactile seduction. Here, material is not passive — it performs. Texture, weight, and surface become instruments of desire.
REY Merch Line: The Infinite Love Collection is Out Now
REY introduces Drop 02 of its merch line with The Infinite Love Collection, available now. Built around the idea of love without limits, the collection explores connection in all its forms — romantic love, friendship, self-love, personal bonds, and collective emotion.
Clean silhouettes, intentional details, and a quiet emotional charge define the new pieces, each marked by bold quotes that speak directly to these expressions of love.
Brand Alert: NATTA SYNTH UP
With NATTA SYNTH UP, design is approached as a multisensory dialogue. Visual impact, tactility, and even scent are considered as one continuous experience rather than separate elements. The question is never just how a garment looks, but how it reacts to the body—how fabric rests on skin, how it moves, and how it evolves through repeated wear.
This philosophy directly informs construction. Sustainability is not treated as an afterthought but embedded from the very beginning. Pieces are designed with modularity in mind: components can shift, details can be altered, and elements can be removed or reattached. Instead of being replaced, garments are meant to transform. Longevity here is about adaptability—clothing that grows alongside the person wearing it, responding to different phases, needs, and moments.
Traditional boundaries between categories dissolve. Underwear, outerwear, and accessories are conceived as parts of a single system, connected through function and sensation. Together, they form a deliberate layer between the individual and their surroundings. NATTAUP’s garments operate as an emotional interface—negotiating intimacy and protection, exposure and control—while remaining deeply personal.
Pieter Mulier is the new Chief Creative Officer of VERSACE
Versace and Prada Group announce the appointment of Pieter Mulier as Chief Creative Officer, effective July 1st, 2026.
This choice marks the beginning of a new chapter for the brand. Throughout his career, Mulier has shaped distinctive aesthetics, contributing to the success of brands such as Raf Simons, Jil Sander, Dior, Calvin Klein and currently Alaïa in the role of Creative Director.
WE LOVE Taylor Zakhar Perez in the latest Lacoste Campaign
Lacoste unveils its latest underwear campaign, once again fronted by American actor Taylor Zakhar Perez. Continuing his journey as a brand ambassador—a role he stepped into in early 2025—Perez returns to embody the house’s modern spirit.
Reflecting on the past year, Perez describes the collaboration as deeply meaningful. He explains that the campaign is designed to evoke a precise mood: intimate yet powerful, honest and self-assured. For him, it’s a tribute to Lacoste’s confidence and heritage, reimagined for the present moment, with imagery meant to spark quiet, personal moments of connection.
Built To Tempt
A REY Exclusive In-House Editorial, photographed in Limassol, Cyprus.
Photographed by Michael Geo
Styling Christos Christou
Starring Nicholas Charakis
REY Exclusive: Richard Biedul’s Style Report from Paris Fashion Week
Richard Biedul commanded Paris Fashion Week with a presence that felt deliberate, assured, and unmistakably refined.
His appearances across the city reflected a sharp understanding of modern menswear — where confidence replaces excess and style is carried through attitude rather than decoration. Each moment felt considered yet effortless, rooted in classic masculine codes but interpreted through a contemporary lens.
There was a sense of continuity in his looks: clean lines, strong silhouettes, and an ease that suggested experience rather than performance. In a week defined by spectacle, Biedul stood out by doing less — and meaning more.
At REY, we captured his looks day by day throughout Paris Fashion Week, presenting them exclusively as a complete visual narrative of modern menswear in motion — refined, intentional, and unmistakably current.
DAY O1
Total look Auralee
DAY 02
Lemaire Total Look & Sherylin Jewellery
DAY 03:
Look 01 - Wearing Porter James, Margaret Howell, Lemaire & Babaa
Look 2 - Dries Van Noten Blazer, silver pin & shoes. Jacket is Lemaire. Cashmere sweater is from Salts.
DAY 04
Ami overcast, Nanushka suit & Arthur shoes.
DAY 05
Wearing Studio Nicholson & Auralee
DAY 06
Look 01 - Ssstein Total Look
Look 02 - Wooyungmi Total Look
Hermès Men Fall Winter 2026
Under the enduring vision of Véronique Nichanian, Hermès Men continues to define what modern luxury truly means — not through excess, but through precision, restraint, and absolute mastery of craft.
The latest collection unfolds as a study in quiet power: garments designed to move effortlessly through life, shaped by impeccable tailoring, noble materials, and an instinctive sense of proportion. Nothing is forced, nothing decorative for the sake of effect. Instead, each piece carries intention — supple leathers, fluid structures, and a palette that speaks in hushed, confident tones.
This is menswear distilled to its essence: refined, assured, and deeply rooted in authenticity. Hermès doesn’t chase relevance — it defines it, season after season, with a confidence that needs no explanation.
Alan Crocetti Cruise Campaign
Alan Crocetti’s Cruise Campaign, with artist Deni Horvatić, captures the energy of club culture — where identity is fluid, expression is fearless, and style becomes a form of communication without words. Each piece is designed to live with you: on skin, in sweat under strobes, in sun, and in the quiet after.
Deni Horvatić records his subjects in a way that the viewer is offered a point of view that literally shares with the viewer: “I see you from exactly where you are.” By removing the distance between bodies, the portraits in the scan series fulfil the fantasy of a complete merging between viewer and element in sight, which is actually impossible.
That intimacy runs through the Cruise Campaign, a world where jewellery doesn’t decorate the body, but collapses into it — where closeness, contact, and identity feel blurred, charged, and alive.
“Jewellery is part of our individuality,” says Alan Crocetti. “It’s not separate from us — it becomes us. These pieces are made to feel like they belong on the body, as if they’ve always been there.”
Blending sensual silhouettes with statement forms, the Cruise Campaign celebrates self-expression in its rawest state — a tribute to those who dress and undress for themselves, for the night, for the moment, and for the feelings.
From minimal pieces meant to layer like second skin to bold statements that catch every flicker of light, the collection moves between softness and hardness, echoing the freedom and intensity of nightlife. A personal language shaped by movement, memory, and desire.
Photography
Deni Horvatić
Creative Direction
Alan Crocetti & Deni Horvatić
Models
Lucija Rukavina
Ante Vujanović
Jurica Kranjec
Toni Kukuljica
Dior Men Fall 2026 by Jonathan Anderson
Dior Men Fall 2026, under the visionary direction of Jonathan Anderson, navigates the intersection of heritage craftsmanship and contemporary expression with a refined sensibility that feels both timeless and daring.
The collection reinvents classic menswear through a lens of poetic modernity — where supple tailoring meets unexpected proportions, nuanced textures, and subtle details that elevate utility into artistry. Inspired by a dialogue between the past and the present, Anderson infuses Dior’s iconic codes with a quiet yet sensual strength: rich fabrics in autumnal palettes, tactile layering, and silhouettes that feel effortlessly poised.
It’s a testament to thoughtful innovation — a wardrobe that honors tradition while embracing the fluidity of personal style.
Hudson Williams' Runway Debut for Dsquared2 at Milan Fashion Week
Hudson William is back on the ice!
The Heated Rivalry star made his official runway debut at Milan Fashion Week, stepping onto one of fashion’s biggest stages for the first time with Dsquared2.
Known primarily for his on-screen presence, his appearance marked a clear shift into the fashion world, showing confidence and ease as he opened the show. The moment felt significant — not just as a celebrity cameo, but as a true introduction to runway modeling, signaling a new chapter in his career.
The debut came during Dsquared2’s Fall/Winter presentation, where the energy of the show matched Hudson’s bold entrance. His look reflected the brand’s signature mix of rugged attitude and high-fashion edge, immediately setting the tone for the collection and drawing attention from both fashion insiders and fans.
Together, Hudson’s debut and Dsquared2’s striking collection created one of the standout moments of the season — a meeting of rising star power and a brand that thrives on confidence, performance, and bold self-expression.
Check out our favourite menswear looks below:
