Burberry Marks 170 Years with a Tribute to the Iconic Trench Coat

170 years is a rare milestone in fashion — an industry where even the most established houses can struggle to keep pace with change. Yet Burberry continues to evolve while remaining firmly rooted in its identity.

Founded in 1856 by Thomas Burberry, the British label built its reputation on innovation and practicality. Central to that legacy is the trench coat, originally developed in the late 19th century as a weather-resistant garment designed for protection and mobility. Over time, it has become one of fashion’s most recognizable pieces — balancing function with timeless elegance.

To celebrate its 170th anniversary, Burberry presents The Trench: Portraits of an Icon, a campaign photographed by Tim Walker. The series features 23 cultural figures captured in striking black-and-white portraits, where subtle gestures — a raised collar or loosely tied belt — highlight the effortless attitude the coat brings to its wearer.

Among the participants are Kate Moss, Jonathan Bailey, Kendall Jenner, Kid Cudi, and Teyana Taylor, forming a cross-generational portrait of contemporary culture.

Accompanied by a short film set to music by Blur, the project captures candid moments between cast and crew, celebrating creativity, individuality, and the enduring relevance of the trench — a symbol that continues to define Burberry more than a century later.

Ann Demeulemeester's first boutique in Milan

Ann Demeulemeester has unveiled a new Milan address at Via Monte Napoleone 22, placing the brand at the center of the city’s luxury quarter. Housed in a former refectory, the boutique becomes the label’s second mono-brand store worldwide, after Antwerp.

Conceived under the direction of creative director Stefano Gallici, the 214-square-meter space unfolds across two levels connected by a staircase, with a private VIP room upstairs. Stripped-back walls, raw plaster, oxidized zinc, and black Italian herringbone wood define a restrained palette of black, white, and grey. The ceiling echoes the geometry of the floor, creating a subtle architectural rhythm.

Custom furnishings reinterpret historical forms with contemporary proportions, balancing weight and emptiness. Black linen seating and soft drapery temper the austerity, while large white canvases frame the collections in quiet focus. The opening coincides with an exclusive preview of Spring/Summer 2026 — Gallici’s latest vision for the house.

MM6 MAISON MARGIELA FW26 Show: Our Favourite Looks

MM6 Maison Margiela staged its Fall/Winter 2026 show inside Milano Centrale, a setting defined by transit and impermanence. It was a space made for departures and arrivals — and the collection leaned into that tension.

The presentation openly embraced its own artifice: a runway framed as everyday life. Commuters drifted through the scene. Some dressed to disappear into the crowd, others styled for attention. Each figure felt familiar yet heightened — characters drawn from reality, sharpened into fashion archetypes. In this in-between place, anonymity and visibility collided, turning the ordinary rhythm of movement into performance.

Demna’s Highly Anticipated Gucci Debut Lands in Milan

Milan Fashion Week has seen its share of entrances, exits, and expectations. But when Demna takes the reins of a house like Gucci, the industry holds its breath. The Georgian designer, known for redefining luxury through the lens of the everyday, has spent years building a world where a hoodie can carry as much weight as a gown. So what happens when that sensibility meets the marble halls of Italian heritage?

The answer, unveiled in a monumental, museum-like space surrounded by classical statuary, is less a revolution than a recalibration. Demna calls it Primavera, a palette of stylistic propositions for the people Gucci already speaks to, and those he hopes it will speak to next. It is a collection built on pragmatism, on clothes that require no pseudo-intellectual justification. They simply exist to be worn, to be enjoyed.

The clothes are about product. That is what Gvasalia keeps coming back to. Silhouettes, textures, materials. Lightness, ease, comfort. Body-aware shapes. There are seamless garments cut as close to the body as possible. Invisible heat-sealed edges. Engineered curved hems. Jackets appear multiple times. Low-cut jackets and horizontal pockets give things a streetwear posture. New shapes appear. Tracksuits merge into new forms. Leggings fuse with trousers. Jackets and tops become one ultra-fitted piece.

Footwear anchors the collection in the everyday. Manhattan, Demna’s first sneaker for Gucci, combines an ultra-minimal basketball shape with the slip-on ease of a mocassino. The Giovanni and Cupertino loafers erase the stiffness of traditional leather shoes, softening them into something that moves with you rather than against you.

Throughout the presentation, the soundtrack (five distinct genres curated by Loki) mirrors the collection’s juxtapositions. It is classical and contemporary, chaotic and cohesive, much like the mix of archetypes on the runway.

LOEWE SS26 Campaign by Jack McCollough and Lazaro Hernandez

At Loewe, a new chapter begins with striking immediacy. For their first campaign at the house, creative directors Jack McCollough and Lazaro Hernandez introduce a vision that feels instinctive, tactile, and unapologetically physical.

The Spring/Summer 2026 visuals extend the narrative introduced in the teaser images released ahead of their October debut. Captured by photographer Talia Chetrit, the campaign gathers a cast of emerging actors from theatre and cinema — performers trained to treat the body as both medium and message. Their physical awareness becomes central to the story. Every pose feels intentional, every gesture charged.

Shot outdoors under unforgiving sunlight that carves sharp, graphic shadows — and later against the intimacy of night — the images pulse with tactile intensity. Skin meets leather. Light skims across heat-sealed jackets, emphasizing their sculptural edge. Shredded leather jeans invite touch. Vibrant tops appear twisted and placed mid-motion, as if shaped by instinct rather than styling. The garments do not simply dress the body; they react to it. They cling, contour, expose. Fabric and flesh exist in dialogue, each heightening the other.

The still lifes echo the same sensual force. The Amazona 180, softened and slouched in its single-handle silhouette, resists rigidity. It feels lived-in, suggestive. A lacquered aqua shoe paired with a sharply contrasting sock amplifies this tactile seduction. Here, material is not passive — it performs. Texture, weight, and surface become instruments of desire.

REY Merch Line: The Infinite Love Collection is Out Now

REY introduces Drop 02 of its merch line with The Infinite Love Collection, available now. Built around the idea of love without limits, the collection explores connection in all its forms — romantic love, friendship, self-love, personal bonds, and collective emotion.

Clean silhouettes, intentional details, and a quiet emotional charge define the new pieces, each marked by bold quotes that speak directly to these expressions of love.

DISCOVER THE INFINITE LOVE COLLECTION HERE

Brand Alert: NATTA SYNTH UP

With NATTA SYNTH UP, design is approached as a multisensory dialogue. Visual impact, tactility, and even scent are considered as one continuous experience rather than separate elements. The question is never just how a garment looks, but how it reacts to the body—how fabric rests on skin, how it moves, and how it evolves through repeated wear.

This philosophy directly informs construction. Sustainability is not treated as an afterthought but embedded from the very beginning. Pieces are designed with modularity in mind: components can shift, details can be altered, and elements can be removed or reattached. Instead of being replaced, garments are meant to transform. Longevity here is about adaptability—clothing that grows alongside the person wearing it, responding to different phases, needs, and moments.

Traditional boundaries between categories dissolve. Underwear, outerwear, and accessories are conceived as parts of a single system, connected through function and sensation. Together, they form a deliberate layer between the individual and their surroundings. NATTAUP’s garments operate as an emotional interface—negotiating intimacy and protection, exposure and control—while remaining deeply personal.

Pieter Mulier is the new Chief Creative Officer of VERSACE

Versace and Prada Group announce the appointment of Pieter Mulier as Chief Creative Officer, effective July 1st, 2026.

This choice marks the beginning of a new chapter for the brand. Throughout his career, Mulier has shaped distinctive aesthetics, contributing to the success of brands such as Raf Simons, Jil Sander, Dior, Calvin Klein and currently Alaïa in the role of Creative Director.

WE LOVE Taylor Zakhar Perez in the latest Lacoste Campaign

Lacoste unveils its latest underwear campaign, once again fronted by American actor Taylor Zakhar Perez. Continuing his journey as a brand ambassador—a role he stepped into in early 2025—Perez returns to embody the house’s modern spirit.

Reflecting on the past year, Perez describes the collaboration as deeply meaningful. He explains that the campaign is designed to evoke a precise mood: intimate yet powerful, honest and self-assured. For him, it’s a tribute to Lacoste’s confidence and heritage, reimagined for the present moment, with imagery meant to spark quiet, personal moments of connection.

Built To Tempt

A REY Exclusive In-House Editorial, photographed in Limassol, Cyprus.

Photographed by Michael Geo

Styling Christos Christou

Starring Nicholas Charakis

REY Exclusive: Richard Biedul’s Style Report from Paris Fashion Week

Richard Biedul commanded Paris Fashion Week with a presence that felt deliberate, assured, and unmistakably refined.

His appearances across the city reflected a sharp understanding of modern menswear — where confidence replaces excess and style is carried through attitude rather than decoration. Each moment felt considered yet effortless, rooted in classic masculine codes but interpreted through a contemporary lens.

There was a sense of continuity in his looks: clean lines, strong silhouettes, and an ease that suggested experience rather than performance. In a week defined by spectacle, Biedul stood out by doing less — and meaning more.

At REY, we captured his looks day by day throughout Paris Fashion Week, presenting them exclusively as a complete visual narrative of modern menswear in motion — refined, intentional, and unmistakably current.

DAY O1

Total look Auralee

DAY 02

Lemaire Total Look & Sherylin Jewellery

DAY 03:

Look 01 - Wearing Porter James, Margaret Howell, Lemaire & Babaa

Look 2 - Dries Van Noten Blazer, silver pin & shoes. Jacket is Lemaire. Cashmere sweater is from Salts.

DAY 04

Ami overcast, Nanushka suit & Arthur shoes.

DAY 05

Wearing Studio Nicholson & Auralee

DAY 06

Look 01 - Ssstein Total Look

Look 02 - Wooyungmi Total Look

Hermès Men Fall Winter 2026

Under the enduring vision of Véronique Nichanian, Hermès Men continues to define what modern luxury truly means — not through excess, but through precision, restraint, and absolute mastery of craft.

The latest collection unfolds as a study in quiet power: garments designed to move effortlessly through life, shaped by impeccable tailoring, noble materials, and an instinctive sense of proportion. Nothing is forced, nothing decorative for the sake of effect. Instead, each piece carries intention — supple leathers, fluid structures, and a palette that speaks in hushed, confident tones.

This is menswear distilled to its essence: refined, assured, and deeply rooted in authenticity. Hermès doesn’t chase relevance — it defines it, season after season, with a confidence that needs no explanation.

Alan Crocetti Cruise Campaign

Alan Crocetti’s Cruise Campaign, with artist Deni Horvatić, captures the energy of club culture — where identity is fluid, expression is fearless, and style becomes a form of communication without words. Each piece is designed to live with you: on skin, in sweat under strobes, in sun, and in the quiet after.

Deni Horvatić records his subjects in a way that the viewer is offered a point of view that literally shares with the viewer: “I see you from exactly where you are.” By removing the distance between bodies, the portraits in the scan series fulfil the fantasy of a complete merging between viewer and element in sight, which is actually impossible.

That intimacy runs through the Cruise Campaign, a world where jewellery doesn’t decorate the body, but collapses into it — where closeness, contact, and identity feel blurred, charged, and alive.

“Jewellery is part of our individuality,” says Alan Crocetti. “It’s not separate from us — it becomes us. These pieces are made to feel like they belong on the body, as if they’ve always been there.”

Blending sensual silhouettes with statement forms, the Cruise Campaign celebrates self-expression in its rawest state — a tribute to those who dress and undress for themselves, for the night, for the moment, and for the feelings.

From minimal pieces meant to layer like second skin to bold statements that catch every flicker of light, the collection moves between softness and hardness, echoing the freedom and intensity of nightlife. A personal language shaped by movement, memory, and desire.

Photography

Deni Horvatić

Creative Direction

Alan Crocetti & Deni Horvatić

Models

Lucija Rukavina

Ante Vujanović

Jurica Kranjec

Toni Kukuljica



Dior Men Fall 2026 by Jonathan Anderson

Dior Men Fall 2026, under the visionary direction of Jonathan Anderson, navigates the intersection of heritage craftsmanship and contemporary expression with a refined sensibility that feels both timeless and daring.

The collection reinvents classic menswear through a lens of poetic modernity — where supple tailoring meets unexpected proportions, nuanced textures, and subtle details that elevate utility into artistry. Inspired by a dialogue between the past and the present, Anderson infuses Dior’s iconic codes with a quiet yet sensual strength: rich fabrics in autumnal palettes, tactile layering, and silhouettes that feel effortlessly poised.

It’s a testament to thoughtful innovation — a wardrobe that honors tradition while embracing the fluidity of personal style.

Hudson Williams' Runway Debut for Dsquared2 at Milan Fashion Week

Hudson William is back on the ice!

The Heated Rivalry star made his official runway debut at Milan Fashion Week, stepping onto one of fashion’s biggest stages for the first time with Dsquared2.

Known primarily for his on-screen presence, his appearance marked a clear shift into the fashion world, showing confidence and ease as he opened the show. The moment felt significant — not just as a celebrity cameo, but as a true introduction to runway modeling, signaling a new chapter in his career.

The debut came during Dsquared2’s Fall/Winter presentation, where the energy of the show matched Hudson’s bold entrance. His look reflected the brand’s signature mix of rugged attitude and high-fashion edge, immediately setting the tone for the collection and drawing attention from both fashion insiders and fans.

Together, Hudson’s debut and Dsquared2’s striking collection created one of the standout moments of the season — a meeting of rising star power and a brand that thrives on confidence, performance, and bold self-expression.

Check out our favourite menswear looks below:


BRAND ALERT: Jack London Reformed

A re-introduction, a return, a reconnection, a re-form.

Re-envisioned with a new mission, Jack London has been re-formed. Founder and Creative Director Jack speaks to REY about their new vision.

 In an era marked by rapid technological advancement, the chasm between human interactions continues to widen, resulting in fragmented connections and a longing for genuine unity.
 The essence of human connection often feels strained and diluted. Our bodies, sculpted by societal norms, yearn for a reinvigoration of desire and personal expression.


As we navigate this digital landscape, it is imperative to reform with authentic human connections, a sense that transcends the superficiality of virtual exchanges.
 The need for re-form enriches our personal experiences of our shared humanity.
 Allow a transformative role in reshaping your silhouette.
Tactile latex engages the sense of touch, offering a bold statement of individuality while simultaneously inviting deeper connections.
Each piece offers handcrafted uniqueness, meticulous style lines and precision construction. We aim to bring quality and well designed pieces, as we introduce new garments periodically to our platform.  

Looking ahead, we plan to incorporate gender fluidity within select pieces, to both empower and ignite connections through talking points over interesting fashion garments. 

We believe small additions create a unique vibe to the wearer.

Style, curiosity and unique pieces.

Available only from www.jackldn.co.uk


Elya

REY Exclusive underwear portrait series, photographed in Athens.

Photographed on Samsung S25+ by our editor in chief Christos Christou.

Starring Eliasa Sevilla

The Song That Keeps Coming Back: ‘All the Things She Said’ Surges Again Thanks to Heated Rivalry

When t.A.T.u.’s “All the Things She Said” first exploded onto the global stage in 2002, it wasn’t just a pop hit — it became an unforgettable cultural moment.

Released as the lead single from their English-language debut 200 km/h in the Wrong Lane, the song topped charts across Europe and cracked the U.S. Top 20, marking an unusual breakthrough for a Russian act at the time. Its provocative music video — featuring the duo in school uniforms and kissing in the rain — ignited controversy while cementing the track as a touchstone of early-2000s queer visibility in mainstream pop.

Fast forward to 2025, and “All the Things She Said” is riding a second wave of success thanks to its powerful placement in the HBO Max/Crave series Heated Rivalry. The show’s episode four used both the original and a striking cover by British artist Harrison to underscore a pivotal emotional scene, helping the song surge by roughly 135% in official Spotify streams in the U.S. alone — now counting over **700 million total plays — and drawing a new generation of listeners to the track.

The renewed spotlight has sparked wide online chatter and rediscovery, with Gen Z fans resharing the song, analyzing its lyrics, and exploring its legacy through social platforms. Its reemergence speaks to the timeless power of pop music to resonate across eras, especially when tied to storytelling that reflects queer desire, longing, and identity.

Though the original duo’s relationship to LGBTQ+ identity was complex — with accusations of queerbaiting shadowing parts of t.A.T.u.’s image — both old and new listeners continue to find meaning in the track’s raw emotional edge. Today, its presence in Heated Rivalry doesn’t just bring back nostalgia — it reframes the song as a soundtrack for contemporary queer narratives and cultural conversations around representation, desire, and authenticity in pop culture.

Dsquared2 Pre Spring 2026 Campaign: Back to School

For Pre-Spring/Summer 2026, Dsquared2 revisits the idea of school through a rebellious lens.

Titled Back to school. No notes taken., the campaign plays with uniform codes and youthful attitude, turning discipline into defiance.

Sharp silhouettes, confident styling, and a knowing sense of irony define the latest #D2PRESS26 drop—now available at Dsquared2.com and select stores worldwide.

Photographed by Bartek Szmigulski.

Edward Enninful curates the latest TATE exhibition: The 90s

Explore a decade characterised by its bold creativity and rebellious spirit.

This year, Tate Britain will present The 90s, an exhibition curated by Edward Enninful, opening on October 8, 2026, and running through February 14, 2027.

Curated by industry game changer, Edward Enninful OBE, an image maker who has played a pivotal role in shaping fashion’s history, The 90s examines a seminal decade in which a groundswell of creativity changed the face of British culture.

As the Cold War ended and Britain began to emerge from recession, a new dawn of optimism, freedom, and rebellion was ushered in, epitomised by a new generation of diverse creative talent. This sense of boundless opportunity resulted in art, design, fashion and music fusing into one potent cultural force, signalling an audacious renewal of British spirit. The exhibition explores how long-held hierarchies were dismantled, with high art and pop culture feeding into one another, and looks at the enduring influence of key figures who emerged from this time.

The 90s brings together iconic images by photographers including Juergen Teller, Nick Knight, David Sims and Corinne Day. They will be shown alongside the work of artists like Damien Hirst, Gillian Wearing, and Yinka Shonibare, as well as fashion collections by decade defining designers including Vivienne Westwood, Alexander McQueen, and Hussein Chalayan.

Edward Enninful OBE is one the most influential voices in fashion and culture today.

Supported by Tate International Council, Tate Patrons and Tate Members.